ArCompany and InNetwork Inc. Announce Strategic Partnership, Combine Social Media Intelligence with Influence Marketing
July 15, 2013 – Influence marketing will be an integral part of the marketing suite for most organizations over the next 18 months, according to a recent study of more than 1,300 brand managers, agencies and PR professionals. However, many businesses lack the resources and expertise to extract real business data from influence marketing campaigns. Announced today, a new strategic partnership between ArCompany and InNetwork Inc. will close that gap.
ArCompany is a thought leader in social media who provides strategic services to leading enterprises with an emphasis on social media intelligence, analytics and ROI. InNetwork Inc. is a cloud-based solution that enables brands and agencies to identify and connect with individually vetted influencers for marketing campaigns, share of voice promotions and product launches.
“Today’s announcement is a natural expansion of the services we provide,” says ArCompany CEO Hessie Jones. “We identify and recommend best-of-breed solutions to best meet our client’s needs based on deliverables and success metrics. InNetwork’s methodology of providing authority-driven influence fits well with that approach.”
In addition to using InNetwork’s solution for client campaigns, ArCompany will help shape the solution for today’s organizational needs. “One obvious synergy would be delivering deeper business data highlighting real business return and which influencers provided true value for the brand, as well as strategic pre-campaign goal-setting,” adds Craig Rennick, COO of InNetwork Inc. “ArCompany’s experience in this field will enhance the InNetwork solution and deliver a comprehensive offering for our clients.”
ArCompany’s leadership team includes Danny Brown, a highly respected social media and marketing thought leader, and co-author of the best-selling book Influence Marketing. “The conversation around influence marketing has matured, and moved from impressions and reach to lead generation, customer acquisition and consumer loyalty,” states Brown. “The partnership between ArCompany and InNetwork will enable brands to successfully utilize this growing business segment to drive actionable insights that deliver real ROI and long-term success.”
With offices across Canada and the U.S., ArCompany provides data-driven strategies to help organizations turn social media intelligence into business results. Using analysis and insights from best of breed technologies, they enable their clients to leverage the changing business landscape and be drivers of change within their industries.
About InNetwork Inc.:
Based in Nova Scotia, Canada, InNetwork Inc. is a cloud-based influence-marketing tool that enables brands and agencies to run highly targeted outreach campaigns. Their human algorithm that vets influencers for authority combined with influencer and audience verified data allows marketers to select and connect directly with the best influencers for their campaign. This, combined with their on-platform workflow and post-campaign reporting, gives marketers a comprehensive solution to run successful influencer outreach campaigns.
Danny Brown is the co-author of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing, described as “the book that will change the way we do business today” and recognized as one of the Top 100 Business Books in America by Nielsen BookScan. He’s an award-winning marketer whose delivered results for organizations like Microsoft Canada, BlackBerry, FedEx, Ford Canada and LG Electronics, and his blog is recognized as the #1 marketing blog in the world by HubSpot.