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Boomer Think Tank: We Boomers Are Still Relevant!

POSTED ON November 5th  - POSTED IN Boomer Think Tank

Sherree Worrell wrote a powerful post entitled, “Are We Boomers Still Relevant?” We followed that post with a discussion that delves deeper into the subject matter. We invited Boomers to discuss their views on media’s communication of typical stereotypes, their overlooked contributions, their influential buying power and the recessional impacts in their lives. Here are some current stats about […]

Are We Boomers Still Relevant?

POSTED ON October 1st  - POSTED IN Boomer Think Tank

Editor’s note: When Amy Tobin wrote this post, Have Boomers Lost their Voice? it sparked a great deal of discussion from our Boomer friends who had much to say on this topic. Sherree Worrell, one of our regular panellists on the Boomer Think Tank, was frustrated and very vocal as this topic had a profound […]

Boomer Think Tank: Employer / Employee Loyalty Today

POSTED ON August 2nd  - POSTED IN Boomer Think Tank

On our Think Tanks this month we are tackling employer/employee loyalty; we’re looking at the topic from each generation’s viewpoint in order to understand how loyalty and how we measure it has been transformed along with the changing workplace. This past week it was our Boomer Think Tank’s turn to weigh in. Before I give you the overall insights, […]

Have Boomers Lost Their Voice?

POSTED ON July 30th  - POSTED IN Boomer Think Tank

Over a year ago we founded our Millennial Think Tank to debunk a lot of the hype swirling around  GenY. Due to its success, we created  GenY, Boomer and Blended Gen Think Tanks to help us better understand the differences and similarities between the generations. Each month our Think Tanks tackle the same subject and […]

Boomer Think Tank: What Makes a Productive, Happy Workplace?

POSTED ON June 14th  - POSTED IN Boomer Think Tank

On our Think Tanks this month we are tackling what makes a productive, happy workplace. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. This past week it was our Boomer Think Tank’s turn to weigh in. Before I give you the […]

Boomer Think Tank: Ageism, Sexism and Racism in the Workplace

POSTED ON May 17th  - POSTED IN Boomer Think Tank

On our Think Tanks this month we are tackling HR Challenges, in particular: ageism, sexism, racism, and their impact on the workplace. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. This past week it was our Boomer Think Tank’s turn to […]

Boomer Think Tank: Technology and Family Life

POSTED ON May 1st  - POSTED IN Boomer Think Tank

  On our fourth Boomer Think Tank, we focused on how technology has changed family life. We looked at which pieces of technology are used, who uses it, and how the traditional household is changing. It’s clear that technology is all encompassing in our lives. A PEW study on adults and technology finds that: 82% […]

Boomer Think Thank: The Impact of Consumer Ethics

POSTED ON March 31st  - POSTED IN Boomer Think Tank

Our experience with our Millennial Think Tank has taught us that Millennials are most likely to purchase goods that align with their personal ethical choices; on this Boomer Think Tank we’ll focus on how ethics impact Boomer purchasing behavior. We started our discussion with these statistics from Abacus Data: • 2/3 of Boomers say they […]

Boomer Think Thank: Late Entrepreneurship

POSTED ON February 27th  - POSTED IN Boomer Think Tank

On our second Boomer Think Tank, we focused on late entrepreneurship, and specifically on the risks and rewards that Boomers encounter when joining or creating their own business. The Recession had a huge impact on every generation; with Boomers it may have been one of the catalysts for late entrepreneurship. In the study “The Coming […]

Boomer Think Tank: Investments & Retirement

POSTED ON January 30th  - POSTED IN Boomer Think Tank

On our inaugural Boomer Think Tank, we focused on retirement, and specifically on how Boomers invested for their own retirement. To frame the discussion we outlined these facts: 2 in 5 Boomers have retirement-specific savings accounts. Boomers are 35% more likely to have portfolios worth between $250-$500 000. On top of this, 14.7 million Boomers […]