” As a Marketer, here are the facts: You are as good as your last project. Today’s landscape requires new skill sets, and your value needs to come from understanding that landscape broadly and in great depth. Expect to keep learning. Expect to keep changing. Expect to keep moving to remain relevant. “
As a seasoned digital strategist with more than 20 years experience in banking, technology, and advertising, Hessie Jones challenges decision-makers to think about how they evolve with the changing communication landscape and what they must do to develop sustainable businesses. Hessie has focused on big data and artificial intelligence in the last few years, helping enterprise contextualize understanding of customers. She has extensive experience working within legacy and startup technology companies, including in the banking and advertising for companies like Yahoo!, Citi, Cerebri, ONE Advertising, and Aegis Media. The Yahoo! Answers launch was a key part of what propelled Hessie from technology into the world of social media and big data and how this changed the game across all industries.
As a speaker, guest lecturer and active writer for Cognitive World, Marketing Insider Group and Towards Data Science, Hessie is passionate about helping companies adapt to change: in operations, in marketing strategies, and leveraging the insights to reinvest process and channel to effectively align with customers. Throughout her own transformation, Hessie journaled her experiences into a book, co-authoring EVOLVE: Marketing(^as we know it) is Doomed!
She believes that companies that understand the value of data from everywhere and their impact on business are the ones that will be sustainable over time. She’s also a cellist, MBA guest lecturer, wife, and hockey mom.
Among the topics Hessie regularly speaks about:
+ Customer journey analytics and how one-to-one has finally arrived
+ Understanding and developing meaningful metrics for your business
+ The ethical debate about Artificial Intelligence
+ Privacy and the ongoing tug and war between users and industry
+ The Future of Work
To connect with Hessie regarding a speaking engagement, reach her at: firstname.lastname@example.org