Archive : Author

The Changing Face of Social Media for Business in the B2C and B2B Space

POSTED ON October 9th  - POSTED IN Future Of Business

With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by “everyday consumers”, the ratio of B2C (business-to-consumer) versus B2B (business-to-business) has traditionally been in B2C’s favour when it came to how companies could benefit from social media as part of their business arsenal. Not any more. […]

What Businesses Need to Understand About Big (and Small) Data

POSTED ON September 12th  - POSTED IN Context

What is “big data” and why should it matter to marketers? I recently posited the question, “Do marketers know what ‘big data’ is?” at a networking event for marketers, and the response I got was unexpected: “Do they really need to?” I was taken aback, likening the response to questioning whether or not we should […]

Microsoft ViralSearch and the Next Stage of Social Intelligence

POSTED ON July 24th  - POSTED IN Performance and Measurement

Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007, the accepted definition of social graph is as follows: The global mapping of everybody and how they’re related… users [can] benefit from the social graph […]

SPECIAL ANNOUNCEMENT: ArCompany and InNetwork Announce Strategic Partnership

POSTED ON July 15th  - POSTED IN Insights

ArCompany and InNetwork Inc. Announce Strategic Partnership, Combine Social Media Intelligence with Influence Marketing July 15, 2013 – Influence marketing will be an integral part of the marketing suite for most organizations over the next 18 months, according to a recent study of more than 1,300 brand managers, agencies and PR professionals. However, many businesses lack the resources […]

The Challenges Facing Local and Global CMOs in 2013

POSTED ON May 22nd  - POSTED IN Insights

As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing […]

Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise

POSTED ON April 17th  - POSTED IN Insights

Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most […]

Empathy is a Social Currency

POSTED ON April 10th  - POSTED IN Context

In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” […]

The New Employee and the Organization as a Social Event

POSTED ON March 12th  - POSTED IN Performance and Measurement

You need well trained, competent employees in your organization. That’s a given. I’ll go so far as to say this: the only way to measure whether training’s successful is on-job trainee competence. If the trainee isn’t competent on the job, your training’s failed. And 95% of the time the trainee is not to blame for […]

Why No-One Cares About Your Brand

POSTED ON February 28th  - POSTED IN Customer at the Core

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be […]