Archive : Category

A Letter to the Next Generation: Millennials, Dream Big but Keep Moving!

If there’s one thing I learned from our Think Tank Series: There is this manufactured divide that prevails between generations. The Media and the Marketing industries continue to perpetuate the differences but do not pay attention to the commonalities that binds the ages: in career, in technology consumption, in relationships and in life experience, in general. […]

Millennial Think Tank: Mentorship in Today’s Workplace

POSTED ON August 30th  - POSTED IN Millennial Matters

The American worker stays at one job for an average of 4.5 years. For Millennials, that number is even lower. How does a business develop future leaders if they’re not sure they’ll be around to lead AT THEIR COMPANY? What do Millennials need most out of mentorship? We gathered members of our Think Tank to […]

Millennial Think Tank: Employer/Employee Loyalty Today

POSTED ON August 9th  - POSTED IN Millennial Matters

This month we are tackling Employer / Employee Loyalty and what it looks like in today’s workplace from our Millennial panelists’ perspective. To frame the discussion, we highlighted these statistics gathered on $11 billion is lost annually due to employee turnover (Bloomberg BNA) Companies that increase their number of talented managers and double the […]

A Millennial Perspective: What Marketer’s Don’t Understand About My Generation

POSTED ON August 4th  - POSTED IN Millennial Matters

There is no word that a Millennial is more tired of hearing than “Millennial.” A cursory Google search will bombard you with headlines that are as contradictory as they are condescending, making bold declarations about a large, complex group of people based off of a few scattered data points. “Millennials want their cars,” the title […]

Millennial Mindset and the Spending Power of Gen Y [Infographic]

POSTED ON July 23rd  - POSTED IN Millennial Matters

According to Pew Research, 2015 is the year that the Millennial Generation surpasses the Baby Boomers in size. At 80 Million plus, there are many reasons why marketers want to get into their pocket books. But we have to ask ourselves: Does the Millennial Mindset matter? I do believe there are differences between generations, but it […]

Millennial Think Tank: What Makes a Productive, Happy Work Culture

POSTED ON June 28th  - POSTED IN Millennial Matters

On our Think Tanks this month we are tackling the components of a productive, happy workplace. We are looking at the topic from each generation’s viewpoint in order to measure what challenges still exist and how to optimize your work environment. Our Boomer Think Tank weighed in a few weeks ago, and now we hear from our […]

Millennial Views on Microsoft

POSTED ON May 24th  - POSTED IN Millennial Matters

A lot of changes are coming to Microsoft; our colleague Susan Silver has kept a close eye on the brand as it readies to cease supporting its iconic Internet Explorer and bring out Microsoft Edge.  Her observations and the changing landscape of tech prompted a lot of questions about Microsoft-the-brand, and perception in the marketplace, […]

Millennial Think Tank: Ageism, Racism and Sexism in the Workplace

POSTED ON May 10th  - POSTED IN Millennial Matters

On our Think Tanks this month we are tackling HR Challenges, in particular: ageism, sexism, racism, and their impact on the workplace. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. This past week it was our Millennial Think Tank’s turn to […]

Millennial Think Tank: What IS Tech Savvy?

POSTED ON April 26th  - POSTED IN Millennial Matters

One of the stereotypes most often bandied about concerning Millennials is that they are a “Tech Savvy” generation. It is ‘understood,’ especially in the workplace, that the 18 – 35 set are social media, application, and gadget intuitive. It is not uncommon for them to be handed tasks revolving around technology or social media simply […]

Millennial Think Tank: The Remote Workforce

POSTED ON April 5th  - POSTED IN Millennial Matters

This week’s Millennial Think Tank focused on the remote workforce, or ‘telecommuting,’ as it’s commonly called. The past 15 years ushered in a transformation in work flexibility and remote working, made possible by the impact of technology and the internet. Joining our panel this week were: Samantha Estoesta, a young Millennial working in Public Interest Research and […]