Archive : Category

Covering the Generations: Millennial, GenX and Boomer Think Tanks

POSTED ON December 28th  - POSTED IN Millennial Matters

Millennial Think Tank Last July we started our Millennial Think Tank as a way to open a dialog with Millennials; we had become so disgusted by all of the over generalizing going on about this massive generation within the social media marketing bubble. We had one goal: to gain a better understanding and insight into […]

Top Insights from our Millennial Think Tank 2014

POSTED ON December 21st  - POSTED IN Millennial Matters

Back in June when we launched our Millennial Think Tank we had two goals: To start a conversation with GenY (the Millennial Generation) To dispel the gross generalizations that occur when we lump 80 million people into a specific category and qualify their behavior as a monolith. It’s been a rollicking 6 months, and we’ve […]

Millennial Think Tank: Leisure Time, Music and Alcohol

POSTED ON December 14th  - POSTED IN Millennial Matters

As we wind down the year on our Millennial Think Tank, we thought it would be good to lighten things up on MTT; this week we focused on Millennial leisure time, with an eye toward music and alcohol choices. This week our panel consisted of: Kiernan McGinnis, a young Millennial, 3rd year student at Lehigh University, […]

Millennial Think Tank: The Multi-generational Workplace

POSTED ON December 7th  - POSTED IN Millennial Matters

Last week we focused on a topic that is much talked about in my personal social circles, especially among GenXers and Boomers: the challenges of a multi-generational workplace. Our goal was not to run through the standard gripes about older generations wanting to see younger workers follow the chain of command and ‘wait their turn,’ […]

Millennial Think Tank: What We’ve Learned and Why We’re Launching Think Tank for Brands

POSTED ON November 30th  - POSTED IN Millennial Matters

This week found us off-air for the Thanksgiving holiday here in the U.S. but we’ve been hard at work and are excited to announce the next steps for our Millennial Think Tank. Over the last 6 months we’ve hosted nearly 20 broadcasts of the Think Tank, covering a wide range of topics including privacy, brand […]

Millennial Think Tank: Millennial Spending Habits and Payment Preferences

POSTED ON November 23rd  - POSTED IN Millennial Matters

At ArCompany we’ve been working with clients in the mobile payment sector, and, since our CEO spent years in the banking industry, we’re acutely aware of how slow that industry has been to embrace social media and the changing needs of its customers. As GenY grows up, this massive generation is already impacting the future […]

Millennial Think Tank: Entertainment and the Cult of Celebrity

POSTED ON November 17th  - POSTED IN Millennial Matters

This week’s Millennial Think Tank found us discussing the impact of celebrities, and their relationships with brands and fans. Our panel included: Samantha Estoesta, a young Millennial working in Public Interest Research Albert Qian, a young Millennial working in Silicon Valley Tiffany Daniels, an older Millennial working in Government & Community Relations Kayvon Asemani, a […]

Millennial Think Tank: How Millennials Consume News

POSTED ON November 9th  - POSTED IN Millennial Matters

This week our Think Tank tackled the subject of News and their preferred methods for consuming it. Our panel consisted of: Kiernan McGinnis, young Millennial, 2nd year student at Lehigh University, English Lit. Major Joe Cardillo,  an older Millennial, Content and Analytics specialist Tiffany Daniels, an older Millennial working in Government & Community Relations Helen […]

Listening to the Voices of Generations

POSTED ON November 8th  - POSTED IN Millennial Matters

The Millennial Think Tank series, started by Amy Tobin, is a leading commentary on the world of today as interpreted through the eyes of each generation. There are many stereotypes out there and we are smashing them with the hammer of truth. Well, some specific truths from our panels about what matters most to them […]

Millennial Think Tank: The Future of Sports

POSTED ON November 2nd  - POSTED IN Millennial Matters

This week we focused our Millennials’ attention on major professional sports; the NFL has reigned supreme for at least 20 years, but we had an inkling that things might be changing amongst Millennials.  Before we delve in, I’ll introduce our panel: Joe Cardillo,  an older Millennial, Content and Analytics specialist Salina Mendoza, a young entrepreneurial […]