Friday Finds (Sunday Edition) – Creativity: The Only Weapon Against Indifference

This week’s find is a slide show by W + K Amsterdam, and it has me so riveted that I’ve read the entire 110 slide piece 5 times. I do not recommend that YOU make 110 slide presentations, but when you view this one you’ll understand why it is so long.

ArCompany was founded to be a different type of  company; we live and breath social, and we have profound faith in its potential. But we also aim to cut through the BS espoused by the Social Media ‘gurus, ninjas and experts’ that fill your streams.

We believe that social business is essential in a well rounded marketing strategy, but we are leery of  buzz words and fairy tales.  There is no magic elixir with which companies can replace  brilliant marketing.

That is why this slideshow was such a ‘wow’ moment for me.  Go ahead and view it yourself, but here are the takeaways that should stop you in your tracks:

1. – .5% of fans on Facebook are talking about a brand.  Yes – point as in .5%, not five percent;
2. – 50% of the knowledge about a brand is held by 20% of the people; most people don’t care about your brand;
3. – The #1 reason people connect with a brand on social sites is for a discount.

The developers of this slideshow are spot on with their stance that Brand Relationships are nothing like Human Relationships.  Indifference is what you’re fighting, and the only way to win that battle is through great creativity.

I hope you find this as useful as I do.

Amy Tobin

VP of Content & Strategy at ArCompany. She has an extensive background in Sales, and focuses on generational marketing and content. With Hessie Jones she founded ArCompany’s Millnnnial, GenX and Boomer Think Tanks and writes and speaks on those topics from an insights/strategy perspective.