Archive : Author

Millennial Think Tank: Mentorship in Today’s Workplace

POSTED ON August 30th  - POSTED IN Millennial Matters

The American worker stays at one job for an average of 4.5 years. For Millennials, that number is even lower. How does a business develop future leaders if they’re not sure they’ll be around to lead AT THEIR COMPANY? What do Millennials need most out of mentorship? We gathered members of our Think Tank to […]

Measuring What Matters with Adam Dince of Deluxe Corporation

POSTED ON August 13th  - POSTED IN Performance and Measurement

A few months ago I interviewed Sean McGinnis, who was at the time with Sears Parts Direct, on what marketing metrics really mattered to big business. That post was inspired by my frustration with vanity metrics and how often I witnessed fellow marketers promote the metrics that aren’t really meaningful to business objectives. Sadly, that […]

Millennial Think Tank: Employer/Employee Loyalty Today

POSTED ON August 9th  - POSTED IN Millennial Matters

This month we are tackling Employer / Employee Loyalty and what it looks like in today’s workplace from our Millennial panelists’ perspective. To frame the discussion, we highlighted these statistics gathered on $11 billion is lost annually due to employee turnover (Bloomberg BNA) Companies that increase their number of talented managers and double the […]

Have Boomers Lost Their Voice?

POSTED ON July 30th  - POSTED IN Boomer Think Tank

Over a year ago we founded our Millennial Think Tank to debunk a lot of the hype swirling around  GenY. Due to its success, we created  GenY, Boomer and Blended Gen Think Tanks to help us better understand the differences and similarities between the generations. Each month our Think Tanks tackle the same subject and […]

Generational BS Has Driven Us All Mad

POSTED ON July 9th  - POSTED IN Insights

After working for more than a year with a growing Think Tank of Millennials, I can say with 100% certainty, that Millennials aren’t really that unique. Yes, many of them are hard working; many of them work in tech. Many of them ARE close to their parents, and yes, some of them still live at […]

Millennial Think Tank: What Makes a Productive, Happy Work Culture

POSTED ON June 28th  - POSTED IN Millennial Matters

On our Think Tanks this month we are tackling the components of a productive, happy workplace. We are looking at the topic from each generation’s viewpoint in order to measure what challenges still exist and how to optimize your work environment. Our Boomer Think Tank weighed in a few weeks ago, and now we hear from our […]

Mentorship in the New World of Work

POSTED ON June 18th  - POSTED IN Future Of Business

Our work with our generational think tanks here at ARCOMPANY has recently focused on the current state of the workplace, and what that workplace will look like in the future. We’ve had many conversations about how the workforce has changed since Boomers and even GenXers first entered it, and Millennials have given us insight into […]

GenX Think Tank: Ageism, Racism and Sexism in the Workplace

POSTED ON June 7th  - POSTED IN Generation X Perspectives

On our Think Tanks this month we are tackling HR Challenges, in particular: ageism, sexism, racism, and their impact on the workplace. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. Our Boomer Think Tank weighed in, as did our Millennial Think […]

Everyone THINKS They Know the Answer to Golf’s Problems

POSTED ON June 4th  - POSTED IN Insights

I’ve written a series of posts directed at the Golf industry and the challenges it faces as older players die off or leave the game, and young ones aren’t showing up at a rate to replace them. Golf is in major trouble and looks to have no answers as to how to stem the tide. […]

Millennial Views on Microsoft

POSTED ON May 24th  - POSTED IN Millennial Matters

A lot of changes are coming to Microsoft; our colleague Susan Silver has kept a close eye on the brand as it readies to cease supporting its iconic Internet Explorer and bring out Microsoft Edge.  Her observations and the changing landscape of tech prompted a lot of questions about Microsoft-the-brand, and perception in the marketplace, […]