Smart Marketers Move “Beyond the Transaction”
I was blown away by an article the other week, “When Advertising no longer works, It’s time to reinvent“, The author of that statement was S Yesudas, Founder of a new agency called Trigger Bridge, a 20 year ad veteran, with experience in top media agencies like Vizeum and its parent, Aegis Media. This struck a […]
Can Technology Influence Humanity in the Workplace?
If it isn’t obvious by now, the inherent changes in the marketplace has created a domino effect in business. While the economy has wreaked havoc on the perception of stability in the workplace, companies are also realizing that employee loyalty has also significantly declined. There is a survivalist mentality in the realization that careers within […]
Surviving The Gig Economy: When Your Talent Pool Refuses To Stay Put
If the last decade has taught us something, it’s that we will live in a world that continues to disrupt. It is impacting how people behave, how they consume information and how business should operate, as a result. The economy that, in years’ past, has been the fortress of stability, is now as predictable as […]
The Cynic’s Viewpoint: Is it Possible to Construct an Organization of Caring?
In the last two weeks I’ve become engaged conversation with colleagues who have experienced recent layoffs. Each situation was different. (Note: the names and situations have been modified) In the first situation, Ben had been a successful banker for an established global financial services company for over 20 years. He had progressed through the ranks, and overtime […]
Boomer Think Tank: We Boomers Are Still Relevant!
Sherree Worrell wrote a powerful post entitled, “Are We Boomers Still Relevant?” We followed that post with a discussion that delves deeper into the subject matter. We invited Boomers to discuss their views on media’s communication of typical stereotypes, their overlooked contributions, their influential buying power and the recessional impacts in their lives. Here are some current stats about […]
A Letter to the Next Generation: Millennials, Dream Big but Keep Moving!
If there’s one thing I learned from our Think Tank Series: There is this manufactured divide that prevails between generations. The Media and the Marketing industries continue to perpetuate the differences but do not pay attention to the commonalities that binds the ages: in career, in technology consumption, in relationships and in life experience, in general. […]
Do You Really Know the Value of Relationships?
It’s finally happened! The democratization of communication has allowed everyone more opportunities to create content, build a stronger voice and platforms to strengthen the presence online. Content is free. Communication is rampant. Advertising has been disrupted in a big way. No longer do the ‘haves’ have exclusive access to platforms and media that grants them […]
Developing The Right Company Culture
I work in a start-up business. I have been blessed with a great team who lived and breathed the company culture everyday – people who exude the passion to try new things and develop new ways of streamlining and becoming smart in how we grow and attract the right customers. As a small company, we listened […]
GenX Think Tank: the Value of Mentorship Today
A short history lesson: Mentorship began centuries ago, starting with the concept known as Apprenticeship. In Medieval England as well as in Ancient Rome there was a persistence and commitment to ensure that a skilled craft is honed and perpetuated over time. The Industrial Revolution morphed this idea of on the job apprenticeships as companies spent […]
Have Consumers Won? Ad Blockers and the Demise of the Industry
Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]