Archive : Author

The WestJetter Propelling An Airline Into The Future

POSTED ON October 8th  - POSTED IN Future Of Business

Digital Disruption is commonplace these days. It occurs so frequently that when it happens it’s not as impressive as it once was. However, it’s an incessant reminder to the C-suite of many traditional organizations of the need to transform in order to keep pace with a market that is unpredictable and in an environment that […]

OpenHouse.AI: Disrupting Real Estate through Transparency

How does technology alter an industry that is heavily regulated, with strong checks and balances and where information is heavily guarded? The real estate industry is comprised mainly of independent realtors, unified under brokerage houses and a nationwide real estate association. Within the confines of this oligopoly are rules to protect its players and ensure […]

YROO: The Future of AI-Assisted Shopping

Customer Centricity is the promise of AI. It seems to be the holy grail that continues to elude business. Marketing solutions and systems integrators are trying to build technology frameworks for Next Best Action that take real-time consumer context into consideration. They’re still falling short. But what if the only way to truly get to […]

Artificial Intelligence is the Panacea to Today’s Marketing Challenges

POSTED ON May 15th  - POSTED IN Artificial Intelligence, Performance and Measurement

My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has […]

Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

POSTED ON May 14th  - POSTED IN Artificial Intelligence, Performance and Measurement

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value not by Pepper and Rogers’ standards; rather the […]

Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)

POSTED ON May 13th  - POSTED IN Artificial Intelligence, Performance and Measurement

This is a two-part series. There are various definitions about Customer Micro-moments that exist. This series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. We now live in an experience economy. Content creators, influencers, media platforms and advertisers […]

When Will Attribution and Metrics Become Symbiotic?

POSTED ON May 11th  - POSTED IN Artificial Intelligence, Performance and Measurement

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure […]

Looking for Humanity in Data: x.ai, the personal scheduling assistant is disrupting a vital business function

POSTED ON June 9th  - POSTED IN Artificial Intelligence, Humanity in Data

Yes, the robots are coming. This eventuality is met with guarded excitement as everyone begins to understand a life where artificial intelligence is interwoven into aspects of our lives, subtlely at first, but proving its invaluable significance in this new world. We are clearly witnessing traditional models forced to acquiesce to emerging solutions – that […]

Looking for Humanity in Data: The Data Guild Tackles the World’s Toughest Challenges

Welcome Chris Diehl and David Gutelius, Co-Founders of The Data Guild, which create data driven solutions that tackle some of the world’s toughest challenges. As Data Science proliferates, the ability to marry disparate sources of information and uncover relationships among entities continues to surface new solutions that was not possible even a decade ago. Both Chris and […]