Archive : Author

A Letter to the Next Generation: Millennials, Dream Big but Keep Moving!

If there’s one thing I learned from our Think Tank Series: There is this manufactured divide that prevails between generations. The Media and the Marketing industries continue to perpetuate the differences but do not pay attention to the commonalities that binds the ages: in career, in technology consumption, in relationships and in life experience, in general. […]

Do You Really Know the Value of Relationships?

POSTED ON October 15th  - POSTED IN ArCompany, Customer at the Core

It’s finally happened! The democratization of communication has allowed everyone more opportunities to create content, build a stronger voice and platforms to strengthen the presence online. Content is free. Communication is rampant. Advertising has been disrupted in a big way. No longer do the ‘haves’ have exclusive access to platforms and media that grants them […]

Developing The Right Company Culture

POSTED ON October 8th  - POSTED IN ArCompany, Future Of Business

I work in a start-up business. I have been blessed with a great team who lived and breathed the company culture everyday – people who exude the passion to try new things and develop new ways of streamlining and becoming smart in how we grow and attract the right customers. As a small company, we listened […]

GenX Think Tank: the Value of Mentorship Today

POSTED ON September 27th  - POSTED IN Generation X Perspectives

A short history lesson: Mentorship began centuries ago, starting with the concept known as Apprenticeship.  In Medieval England as well as in Ancient Rome there was a persistence and commitment to ensure that a skilled craft is honed and perpetuated over time. The Industrial Revolution morphed this idea of on the job apprenticeships as companies spent […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]

A Revealing Look at the Impact of Silos

POSTED ON September 10th  - POSTED IN Future Of Business

For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definition today: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack […]

GenX Think Tank: Employee Loyalty

POSTED ON September 8th  - POSTED IN Generation X Perspectives

Generation X has been fortunate to cross the chasm from the traditional view of work and careers to the quickly evolving workplace. It has come at a cost. This generation has learned to adjust, having graduated during the recession and experiencing multiple economic downturns within their lifetime. The introduction of technology during their early careers […]

Blended Generation Think Tank: Employer and Employee Loyalty

POSTED ON August 24th  - POSTED IN Blended Think Tank

As we continue our series on the Future of Work, we bring together all generations to discuss employee loyalty. In an economy that is wrought with so much instability, workforce disengagement is at its highest levels at 70%, and companies are finding it increasingly difficult to retain top talent. Disengaged workers cost the economy $300 […]

Human Data: The Quest to Deliver Experience

POSTED ON August 6th  - POSTED IN Insights

In the past few months, I have met with a half a dozen big data companies. With each successive meeting, it becomes increasingly clear how the merits of information will transform the way companies look at customers, and slowly evolve processes to streamline, tightly target and create more efficient systems. In previous posts, I have talked about […]

Putting Customers First Enables Employee Collaboration

POSTED ON July 21st  - POSTED IN Future Of Business

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie […]