Archive : Author

The Strength of Language for SEO

POSTED ON September 17th  - POSTED IN Context

I feel like I am constantly reading about the death of keywords. But I fear that we keep throwing around generalizations instead of facts. There are multiple viewpoints to consider in this debate. I believe keywords are still important as a function of language. I still rely on keywords for most of my SEO recommendations, […]

7 WordPress security tips for enterprise business

POSTED ON August 27th  - POSTED IN Performance and Measurement

WordPress security needs to remain at the top of your mind. Enterprise businesses relying on it to fuel their content marketing should pay attention. About 58.7% of all websites with a content management system are running on WordPress. These owners may not be aware of the platform’s vulnerabilities. Three Websites running on WordPress You cannot […]

Millennial Mindset and the Spending Power of Gen Y [Infographic]

POSTED ON July 23rd  - POSTED IN Millennial Matters

According to Pew Research, 2015 is the year that the Millennial Generation surpasses the Baby Boomers in size. At 80 Million plus, there are many reasons why marketers want to get into their pocket books. But we have to ask ourselves: Does the Millennial Mindset matter? I do believe there are differences between generations, but it […]

Why We Should Target Customer Conversations, not Demographics

POSTED ON June 11th  - POSTED IN Context

Identify your potential customers by their conversations, not demographics, because personalities cut across social strata, they endure over time, and they are identifiable from social data. We use social data insights as part of a top-down process which starts from the general and moves down into details. This is a new way of thinking about […]

Keywords or Social Insights: Which is the Secret to Great SEO?

POSTED ON May 14th  - POSTED IN Context

Pinterest Keywords are generally considered the starting point for SEO strategy; this idea is not unusual in any way. We look to the use of repetitive language as a point of judgement to determine meaning. In the beginning of SEO that was enough. What changed? The algorithm behind the search engine became smarter. This has […]

Microsoft, you may have a new name but you still have the old mindset

POSTED ON April 30th  - POSTED IN Insights

Microsoft 10 is currently in the testing phase and being pushed out with a new browser code named “Spartan” (officially Microsoft Edge). This is being staged as a break away from the much-maligned Internet Explorer brand. Two AIs diss Microsoft products in an intro for band Steam Powered Giraffe (2014) When it comes down to […]

Tell Your Story with More Empathy for Content Strategy Success

POSTED ON March 24th  - POSTED IN Context

Curiouser and curiouser! – Lewis Caroll, Alice in Wonderland The impulse Alice feels to jump blindly into the rabbit hole is the same motivation your audience feels while searching the internet. If you want to create a content strategy which will catch their attention you should be aware of their cognitive needs. Learn to tell […]

Seeing the Humanity in Data

POSTED ON March 6th  - POSTED IN Performance and Measurement

When you look at your analytics; do you see statistics or stories? This question forms the foundation of a philosophy which I practice daily. It speaks to the struggle between the logical and irrational, but also the whole of human experience. There are two parts to my Humanity of Data philosophy: Data which is generated by […]

How Boundaries Nurture Compassionate Community Management

POSTED ON February 6th  - POSTED IN Context

Community management traverses a sensitive divide between the needs of the company and those of customers. Some see community as a disruptive way to build revenue as their business grows. Community becomes a tactic meant to impress investors and acquire a user base as quickly as possible. I caution you, a community created in an […]

What Content Marketers Get Wrong about Click Worthy Titles

POSTED ON January 15th  - POSTED IN Customer at the Core

I want to change the conversation about writing emotional headlines; a regular practice of the content marketing world, it is not actually effective. If another magical headline writing formula was a solution for your business, you wouldn’t need to read this article or the many others  related to this topic that are out there. If you […]