Millennial Think Tank: The State of Gaming
This week we tackled the much talked about Gaming Industry to assess both its present and future. We mixed up our panel a bit this week with: Susan Silver, Social Media Business Analyst, spends 12 hours a week gaming Barry Figgins, Entrepreneur, spends 5 – 10 hours per week gaming Jacqui McKinney, self described web ninja, […]
Millennial Think Tank: Vacations, Budgets and Preferences
Last Thursday we asked our Millennial Think Tank panel about vacations – specifically about budgets and what they really wanted out of a vacation. Some of their answers may surprise you. On our panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Jeremy Vargas, a young Millennial working […]
Community Builders: Albert’s Job Listings & Referrals
At ArCompany, with our focus on Social Business Intelligence, we understand exactly how important social communities are for brands and causes; we also know how difficult it is to build an engaged community. The hard reality is that it is a monumental task, and many brands just don’t get it: customers do not want to […]
Millennial Think Tank: Uber, Lyft & Collaborative Economies
Last week it was standing room only as we tackled collaborative economies with a focus on transportation; definitely a topic that excites Millennials as we had people clamoring to be on the hangout. Our panel consisted of: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Kelsey Pollack, a mid-Millennial working in […]
Millennial Think Tank: Their Impact on the $58.5 Billion Pet Industry
After the holiday hiatus, our Millennial Think Tank returned to focus on Millennials and their pets. Of course all generations love their pets, but we wanted to get a read on our Millennials and pet ownership. This week on the panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research – soon […]
When Algorithms Go Wrong
ArCompany is a social business intelligence company; we collect, analyze and strategize using data from the internet. I like to call myself a ‘data freak’ because I believe that usually the data will get you to the truth. In a debate, I constantly challenge friends to “show me the data;” I’m an honesty freak too. […]
Marketers: Boomers Still Hold The Wealth And The Power!
As you may know, ArCompany has both a Millennial and a GenX Think Tank that we founded to dive more deeply into insights about what makes each generation tick. The inspiration for the Think Tanks was to get beyond the stereotypes and determine if certain behaviors were actually generational, due to the age of a […]
Covering the Generations: Millennial, GenX and Boomer Think Tanks
Millennial Think Tank Last July we started our Millennial Think Tank as a way to open a dialog with Millennials; we had become so disgusted by all of the over generalizing going on about this massive generation within the social media marketing bubble. We had one goal: to gain a better understanding and insight into […]
Top Insights from our Millennial Think Tank 2014
Back in June when we launched our Millennial Think Tank we had two goals: To start a conversation with GenY (the Millennial Generation) To dispel the gross generalizations that occur when we lump 80 million people into a specific category and qualify their behavior as a monolith. It’s been a rollicking 6 months, and we’ve […]
Millennial Think Tank: Leisure Time, Music and Alcohol
As we wind down the year on our Millennial Think Tank, we thought it would be good to lighten things up on MTT; this week we focused on Millennial leisure time, with an eye toward music and alcohol choices. This week our panel consisted of: Kiernan McGinnis, a young Millennial, 3rd year student at Lehigh University, […]