Archive : Author

Artificial Intelligence is the Panacea to Today’s Marketing Challenges

POSTED ON May 15th  - POSTED IN Artificial Intelligence, Performance and Measurement

My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has […]

Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

POSTED ON May 14th  - POSTED IN Artificial Intelligence, Performance and Measurement

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value not by Pepper and Rogers’ standards; rather the […]

Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)

POSTED ON May 13th  - POSTED IN Artificial Intelligence, Performance and Measurement

This is a two-part series. There are various definitions about Customer Micro-moments that exist. This series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. We now live in an experience economy. Content creators, influencers, media platforms and advertisers […]

When Will Attribution and Metrics Become Symbiotic?

POSTED ON May 11th  - POSTED IN Artificial Intelligence, Performance and Measurement

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure […]

Looking for Humanity in Data: x.ai, the personal scheduling assistant is disrupting a vital business function

POSTED ON June 9th  - POSTED IN Artificial Intelligence, Humanity in Data

Yes, the robots are coming. This eventuality is met with guarded excitement as everyone begins to understand a life where artificial intelligence is interwoven into aspects of our lives, subtlely at first, but proving its invaluable significance in this new world. We are clearly witnessing traditional models forced to acquiesce to emerging solutions – that […]

Looking for Humanity in Data: The Data Guild Tackles the World’s Toughest Challenges

Welcome Chris Diehl and David Gutelius, Co-Founders of The Data Guild, which create data driven solutions that tackle some of the world’s toughest challenges. As Data Science proliferates, the ability to marry disparate sources of information and uncover relationships among entities continues to surface new solutions that was not possible even a decade ago. Both Chris and […]

Looking for Humanity in Data: Understanding Human Psychology from Receptiviti

POSTED ON April 19th  - POSTED IN Artificial Intelligence, Future Of Business, Humanity in Data

Understand people as people. This is not so hard a concept, except business has never traditionally operated this way. They see employees as workers. They look at consumers as potential buyers for their products. Rarely was the value to the consumer, or employee considered… until today. What I’ve witnessed recently within the advertising and even the HR space, […]

Today Uncertainty is the Only Certainty

POSTED ON April 7th  - POSTED IN Artificial Intelligence, Future Of Business, Work Culture

I had a few conversations in the span of a week with traditionalists. My definition of traditionalists: people whose expectations of the future are dictated by what they were led to believe in a world where things seemed more predictable.  Their view of how the world should be perhaps was once true… when conditions had […]

Looking for Humanity in Data: IBM Watson’s CTO Rob High Defines the Emerging Era of Cognitive Computing

POSTED ON March 8th  - POSTED IN Artificial Intelligence, Humanity in Data, Insights

As humans, it’s increasingly clear that we continuously upload our identities everyday. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understanding the human condition is important so technology can increasingly define patterns, learn and potentially predict outcomes that benefit both business and industry. We were pleased to host Rob High, […]