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Generation X With a Millennial Mindset: I Want It All (For All of Us)

POSTED ON April 21st  - POSTED IN Generation X Perspectives

I’m a proud member of GenerationX. I would never disavow my status as such, even when we collectively come under fire from other generations. Though we can no more be considered identical than any other cluster of people (genders, races, etc.), I choose to identify with the stereotypes about us that I feel are positive […]

Millennial Truths: What Marketers Don’t Want You to Know

POSTED ON January 27th  - POSTED IN Millennial Matters

There is no word that a Millennial is more tired of hearing than “Millennial.” A cursory Google search will bombard you with headlines that are as contradictory as they are condescending, making bold declarations about a large, complex group of people based off of a few scattered data points. “Millennials want their cars,” the title […]

Gen X Think Tank: The (First) One About Generational Stereotypes

POSTED ON October 28th  - POSTED IN Generation X Perspectives

In the photo are something called record albums, boys and girls. When we had these, they weren’t retro. They were what we had before cassettes and CDs. Always better than 8-tracks, though. For our inaugural Gen X Think Tank, we discussed generational stereotypes – those about our generation in particular. We had an eclectic group […]

Gen Z: It’s Too Damned Early to Start Stereotyping

POSTED ON September 30th  - POSTED IN Millennial Matters

One thing that I’ve learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a […]

The First Millennial Think Tank: What We Learned When We Asked THEM

POSTED ON July 6th  - POSTED IN Millennial Matters

If you missed the first edition of our Millennial Think Tank, it was an eye opening and thought provoking experience. Despite some technical and domestic pet related issues (broadcasting from a home with an English Bull Terrier and Fireworks outside was not my wisest move), it was a very worthwhile hour. I’ve embedded it below if […]

Millennial Matters: Introducing Our Think Tank

POSTED ON June 29th  - POSTED IN Millennial Matters

If you’ve been following this series you know that, after some push back by Millennials, I’ve been focusing on engaging with GenY-ers directly… trying to think and behave like a digital native myself. It’s become apparent that in order to market to Millennials with empathy, it’s necessary to cast aside so many of the sweeping […]