A Letter to the Next Generation: Millennials, Dream Big but Keep Moving!
If there’s one thing I learned from our Think Tank Series: There is this manufactured divide that prevails between generations. The Media and the Marketing industries continue to perpetuate the differences but do not pay attention to the commonalities that binds the ages: in career, in technology consumption, in relationships and in life experience, in general. […]
Do You Really Know the Value of Relationships?
It’s finally happened! The democratization of communication has allowed everyone more opportunities to create content, build a stronger voice and platforms to strengthen the presence online. Content is free. Communication is rampant. Advertising has been disrupted in a big way. No longer do the ‘haves’ have exclusive access to platforms and media that grants them […]
Developing The Right Company Culture
I work in a start-up business. I have been blessed with a great team who lived and breathed the company culture everyday – people who exude the passion to try new things and develop new ways of streamlining and becoming smart in how we grow and attract the right customers. As a small company, we listened […]
Boomer Think Tank: A Definition of Leadership Today
On our Think Tanks this month we are tackling what is the definition of leadership today. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. This month, our panel included: Rick Rice – Corporate communications and crisis management consultant […]
Are We Boomers Still Relevant?
Editor’s note: When Amy Tobin wrote this post, Have Boomers Lost their Voice? it sparked a great deal of discussion from our Boomer friends who had much to say on this topic. Sherree Worrell, one of our regular panellists on the Boomer Think Tank, was frustrated and very vocal as this topic had a profound […]
What Your Data Won’t Tell You about Effective Content
In 2012 while working with the media company that produced the London Olympics in Canada, a few colleagues and I met with Procter & Gamble about their marketing strategy for the Games. The meeting quickly grew tense. For a large sum of money, P&G wanted to know how we planned on integrating their brand across […]
GenX Think Tank: the Value of Mentorship Today
A short history lesson: Mentorship began centuries ago, starting with the concept known as Apprenticeship. In Medieval England as well as in Ancient Rome there was a persistence and commitment to ensure that a skilled craft is honed and perpetuated over time. The Industrial Revolution morphed this idea of on the job apprenticeships as companies spent […]
Have Consumers Won? Ad Blockers and the Demise of the Industry
Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]
The Science of Happiness and Why it’s Critical in the Workplace
Many companies are still unclear on what employee happiness means, how it can be measured and whether it has any relevance at all. Although most of us would agree that the pursuit of happiness should be a life goal, validating Aristotle’s argument that happiness is the whole purpose of human existence, many organizations stop short […]
The Strength of Language for SEO
I feel like I am constantly reading about the death of keywords. But I fear that we keep throwing around generalizations instead of facts. There are multiple viewpoints to consider in this debate. I believe keywords are still important as a function of language. I still rely on keywords for most of my SEO recommendations, […]