Archive : Tag

The Strength of Language for SEO

POSTED ON September 17th  - POSTED IN Context

I feel like I am constantly reading about the death of keywords. But I fear that we keep throwing around generalizations instead of facts. There are multiple viewpoints to consider in this debate. I believe keywords are still important as a function of language. I still rely on keywords for most of my SEO recommendations, […]

How Algorithms Perpetuate Discrimination and Why We Can’t Stop it

POSTED ON July 16th  - POSTED IN Context

I’ve been fascinated lately by the targeting technology that exists today. As ARCOMPANY discovers more sophisticated ways to uncover human intent through online data, we welcome the increasing accuracy and speed that data enables business to make actionable decisions from real-time information. On the other side of the coin, we are also aware of the inherent dangers […]

Why Your Employees Should Strategically Share Content On Social Media

POSTED ON June 23rd  - POSTED IN Future Of Business

The way people communicate has changed. We now often start conversations around pieces of content: “Hey Abby, have you seen this?” How often do you experience this in your social media feeds? How often have you done this? It’s no different in business communications; often you’ll get an email, a text, or a LinkedIn message from […]

Facebook: “Stop Chasing Organic Distribution!”

POSTED ON March 13th  - POSTED IN Customer at the Core, Insights, Performance and Measurement

Last December, when I posted an article that questioned the value of marketing on Facebook, I received a lot of feedback. Given the death of EdgeRank, the mandated Pay to Play model, the reduced engagement on Facebook Pages, it had appeared Facebook had done an about-face and left Marketers in the lurch, leaving us to […]

Technology is Fueling the Change for Marketers: Co-Interview with @danielnewmanUV and @hessiejones

POSTED ON February 10th  - POSTED IN Future Of Business

A few weeks ago Daniel Newman and I launched our book called, EVOLVE Marketing (^as we know it) is Doomed.  When Daniel and I started this project, our original intent was not to develop a book about transformation. Our practices, what we’ve learned, and how we’ve applied Marketing in the last few years had changed; for many of my […]

GenX Think Tank: Social Media’s Impact on Relationships

POSTED ON January 20th  - POSTED IN Generation X Perspectives

For businesses and brands, social media has been instrumental in connecting with audiences, building brand awareness and encouraging customer loyalty. Those use-cases have been well documented, but what about the impact of social media on personal relationships — specifically when one person in a committed relationship is much more active on social networks than the […]

Racists Getting Fired: Vigilante Justice or Civic Duty?

POSTED ON December 19th  - POSTED IN Social Justice

Warning: this post contains language which may be offensive. Ferguson has brought conversations on racial inequality to the forefront, causing a wave of buzz on both mainstream and digital media. People are expressing their opinions on Facebook, Twitter, and Tumblr.  It has brought extreme emotion to the surface; many people are frustrated with the justice system and want […]

How your B2B Company should Share Content to Social Media

POSTED ON November 19th  - POSTED IN Future Of Business

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content. My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to […]