Archive : Tag

Finding Insights in the Space Between Traditional and Big Data Research

POSTED ON April 2nd  - POSTED IN Insights

Working with large data sets is difficult. One of the hidden challenges when you’re digging for insight is that in larger, more open data environments the practices that accompany traditional research can be less than helpful. Think of it this way, you create a web page dialogue with a question and three buttons, one that […]

Linked In; Does it still matter?

POSTED ON November 15th  - POSTED IN Context

Linked In, for me, is a toss up. I started losing interest for my personal use when they got rid of their Linked In skills feature. If you are into optimization, this was a tool that would tell you what skills were trending for a particular industry. This meant you could mine skills to optimize your […]

What are consumer insights and where do we find them?

POSTED ON October 30th  - POSTED IN Performance and Measurement

When it comes to making a company profitable, business leaders need to understand their consumers.  It’s vital that leaders understand what consumers want and why they what it. Before any leader begins the trek toward understanding his or her company’s consumers, they first need to understand what consumer insights are in the first place. In […]

Do you really know your Customers?

POSTED ON October 9th  - POSTED IN Customer at the Core

What is the number one way to succeed in business? It is to understand what people want. What motivates people to do certain things and avoid other things? For all businesses, employee motivation is a primary concern. Without employees, the potential of any business is limited to what a single person can accomplish. Employee motivation […]

The ArC Story: Success Means Moving Fast and Breaking Things

POSTED ON July 22nd  - POSTED IN Insights

Last week, I regrouped with my team at our annual planning meeting. We’ve come along way since we first launched ArCompany February 2013. What follows is my opening speech to my team. This one comes from the heart:) Today, I’m smiling. There are many reasons why — not least of which that we are ALL […]

Five Questions To Ask About Social Media ROI

POSTED ON July 10th  - POSTED IN Performance and Measurement

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. One day you hear case studies proving the ROI of social media while another day you hear that Facebook’s organic reach is nearing zero and marketers should give up on the platform. […]

Case Study–SteamFeed: Adapting Your Plan From Social Listening Data

POSTED ON January 23rd  - POSTED IN Insights

Editor’s Note: When Daniel Hebert told me his story about Steamfeed, how it started and how they wound up so successful, I knew he had to tell his story. It’s a great case study that relays everything that ArCompany advocates and practices. It’s a must-read for anyone who sees the value of social media intelligence. […]

The ArC Story: Lessons Learned and Looking Ahead

POSTED ON January 21st  - POSTED IN Insights

I promised Gini Dietrich that I would write down my resolutions for the New Year. This meant putting into writing a review of the course ArCompany has taken with an eye to the plans we had from the outset.   I was filled with trepidation about seeing that in writing because, as anyone with experience knows, the social […]

Why Behavioural Data is Key to Social Selling Success

POSTED ON October 16th  - POSTED IN Insights

Today, businesses and organizations are looking for more from social media when it comes to lead generation, customer acquisition, churn, and more. This presentation highlights how companies can use behavioural insights from freely available data to meet these needs, and exceed them. And if you’re ready to talk about social selling and its place in […]