Archive : Tag

Finding Insights in the Space Between Traditional and Big Data Research

POSTED ON April 2nd  - POSTED IN Insights

Working with large data sets is difficult. One of the hidden challenges when you’re digging for insight is that in larger, more open data environments the practices that accompany traditional research can be less than helpful. Think of it this way, you create a web page dialogue with a question and three buttons, one that […]

How Social Data is Changing Marketing Research

POSTED ON March 12th  - POSTED IN Performance and Measurement

There is a good news / bad news situation that has been growing for marketers. The good news is that collecting data on customers and general audiences is more sophisticated and accessible than it’s ever been. On the other hand, that’s something of a problem. It’s not hyperbole to say that most marketers are drowning […]

Seeing the Humanity in Data

POSTED ON March 6th  - POSTED IN Performance and Measurement

When you look at your analytics; do you see statistics or stories? This question forms the foundation of a philosophy which I practice daily. It speaks to the struggle between the logical and irrational, but also the whole of human experience. There are two parts to my Humanity of Data philosophy: Data which is generated by […]

Handling The Algorithm: Social Data Insights You Need To Know

POSTED ON January 6th  - POSTED IN Performance and Measurement

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that lead to increases in revenue for clients. Algorithms are a perplexing problem in my decision making. Devious mediation by algorithms imprint […]

Using the Median to Measure Performance for Social Media Marketers

POSTED ON December 26th  - POSTED IN Performance and Measurement

Measuring performance is key for social media marketers.  There is no reasonable way to predict performance without accurate numbers. Choose your methods of performance measurement  wisely. Consider the issues when  making inferences from data grabbed from social networks like Twitter. As a marketer using social media  you also have limited data to work. On Twitter […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

POSTED ON December 4th  - POSTED IN Future Of Business

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective from the business side, I noticed that the […]

What are consumer insights and where do we find them?

POSTED ON October 30th  - POSTED IN Performance and Measurement

When it comes to making a company profitable, business leaders need to understand their consumers.  It’s vital that leaders understand what consumers want and why they what it. Before any leader begins the trek toward understanding his or her company’s consumers, they first need to understand what consumer insights are in the first place. In […]

My Search for Social Validation

POSTED ON March 13th  - POSTED IN Future Of Business

The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]

Big Data Will Change Advertising Forever

POSTED ON August 1st  - POSTED IN Future Of Business

I had several meetings recently with friends from “traditional digital agencies”. That sounds so oxymoronic! The reality is that this new course of big data, gleaned from a wealth of unstructured information on the web, has the ability to turn advertising on its head–– at least enough to make media people rethink algorithms for maximizing […]