Archive : Tag

Millennial Think Tank: Employer/Employee Loyalty Today

POSTED ON August 9th  - POSTED IN Millennial Matters

This month we are tackling Employer / Employee Loyalty and what it looks like in today’s workplace from our Millennial panelists’ perspective. To frame the discussion, we highlighted these statistics gathered on $11 billion is lost annually due to employee turnover (Bloomberg BNA) Companies that increase their number of talented managers and double the […]

Human Data: The Quest to Deliver Experience

POSTED ON August 6th  - POSTED IN Insights

In the past few months, I have met with a half a dozen big data companies. With each successive meeting, it becomes increasingly clear how the merits of information will transform the way companies look at customers, and slowly evolve processes to streamline, tightly target and create more efficient systems. In previous posts, I have talked about […]

A Millennial Perspective: What Marketer’s Don’t Understand About My Generation

POSTED ON August 4th  - POSTED IN Millennial Matters

There is no word that a Millennial is more tired of hearing than “Millennial.” A cursory Google search will bombard you with headlines that are as contradictory as they are condescending, making bold declarations about a large, complex group of people based off of a few scattered data points. “Millennials want their cars,” the title […]

Boomer Think Tank: Employer / Employee Loyalty Today

POSTED ON August 2nd  - POSTED IN Boomer Think Tank

On our Think Tanks this month we are tackling employer/employee loyalty; we’re looking at the topic from each generation’s viewpoint in order to understand how loyalty and how we measure it has been transformed along with the changing workplace. This past week it was our Boomer Think Tank’s turn to weigh in. Before I give you the overall insights, […]

Have Boomers Lost Their Voice?

POSTED ON July 30th  - POSTED IN Boomer Think Tank

Over a year ago we founded our Millennial Think Tank to debunk a lot of the hype swirling around  GenY. Due to its success, we created  GenY, Boomer and Blended Gen Think Tanks to help us better understand the differences and similarities between the generations. Each month our Think Tanks tackle the same subject and […]

A Millennial Perspective: What Makes a GREAT Workplace

POSTED ON July 29th  - POSTED IN Future Of Business

I work as a Branch Manager for a Credit Union in Pennsylvania where I have been employed for over 5 years; a bit unusual in the current work environment where on average, millennials are leaving their companies in less than 3 years. My experience in Management, Information Technology Services, Branch Operations, Project Management, and Process […]

Millennial Mindset and the Spending Power of Gen Y [Infographic]

POSTED ON July 23rd  - POSTED IN Millennial Matters

According to Pew Research, 2015 is the year that the Millennial Generation surpasses the Baby Boomers in size. At 80 Million plus, there are many reasons why marketers want to get into their pocket books. But we have to ask ourselves: Does the Millennial Mindset matter? I do believe there are differences between generations, but it […]

Putting Customers First Enables Employee Collaboration

POSTED ON July 21st  - POSTED IN Future Of Business

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie […]

How Algorithms Perpetuate Discrimination and Why We Can’t Stop it

POSTED ON July 16th  - POSTED IN Context

I’ve been fascinated lately by the targeting technology that exists today. As ARCOMPANY discovers more sophisticated ways to uncover human intent through online data, we welcome the increasing accuracy and speed that data enables business to make actionable decisions from real-time information. On the other side of the coin, we are also aware of the inherent dangers […]

Blended Generation Think Tank: What Makes a Happy and Productive Work Culture?

POSTED ON July 12th  - POSTED IN Future Of Business

This Think Tank brings together GenX, GenY and Boomers to discuss the importance of work culture: what keeps them engaged and what keeps them loyal? Our Boomer Think Tank ,  Millennial Think Tank and GenX Think Tank have weighed in. The Definition of Work Culture via Wikipedia is: Culture is the character and personality of your organization. It’s […]