Archive : Tag

Putting Customers First Enables Employee Collaboration

POSTED ON July 21st  - POSTED IN Future Of Business

I have worked in silos… too many times. When I worked in the credit card industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie […]

Is the Financial Services Industry Poised for Market Disruption?

POSTED ON May 5th  - POSTED IN Future Of Business

At one point in time, when you opened a new account at your local bank, and the expectation was that you’d stay awhile.  As time went on, your relationship with your bank grew:  when you needed to add a checking account… when you needed a student loan… when you were buying your first house. Back then, being a […]

Control and the Social Business

POSTED ON April 23rd  - POSTED IN Future Of Business

Companies are afraid of a world where customers control the messaging around their brand. This is understandable, since whether you’re a corporation with decades long history or a smaller business the idea of having a customer compare you to Satan on widely available channels like Twitter or Facebook is unpleasant. That all too common possibility, […]