Archive : Tag

Content Fuels The Employee Experience

POSTED ON January 5th  - POSTED IN Future Of Business

There’s a black hole happening at your enterprise. Your company is creating all sorts of content. Blog posts, press releases, videos, job ads – the list goes on. The industry is also creating a lot of relevant content for your company. Employees are either reading or sharing this content, but you have absolutely no visibility […]

Develop a Content Strategy That Your Employees and Customers Love

POSTED ON December 21st  - POSTED IN Future Of Business

There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets […]

Beyond The Listicle : Inspiring Journalism for Content Marketers

POSTED ON August 25th  - POSTED IN Context

  ‘5 Celebrity bachelors who are old and alone’ ’16 completely disturbing pictures from the internet that will haunt your dreams’ ‘9 times when Elmo taught us how to forgive.’ -courtesy of bluntmoms.com You’re likely familiar with similar, numerically-ordered headline gems, sometimes located at the bottom of a seemingly unrelated article you’ve just read online […]

Training Your Employees To Use Social At Work Is Only Half The Battle

POSTED ON August 20th  - POSTED IN Future Of Business

Based on my experience implementing employee engagement programs with our global customers, having a modern social business infrastructure in place allows for the highest ROI of your investment in employee social media training. -Stephanie Malatesta, Customer Success Lead, PostBeyond The business world is changing. The millennial mindset has taken over. People use different channels to […]