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The Advertising Industry is on the Verge of Serious Disruption

POSTED ON June 16th  - POSTED IN Insights

I had lunch with a friend the other day; he spoke of the continuous frustrations felt by his client, one of the ad industry’s major advertising networks. The rise of social platforms, coupled with the increasing adoption of Programmatic, has directly impacted performance on the ad publishing side. While media buyers struggle to maintain relevance in […]