Archive : Category

Social Selling … Are B2C Blogs Worth The Effort?

POSTED ON January 16th  - POSTED IN Future Of Business

Although it didn’t reach critical acclaim, Charlie Sheen’s Hot Shots, Part Deux, Just Deux It! is the sequel that inspired my title for this Blog.  And like all good sequels, the story line must be related, the characters must be consistent, and hopefully the plot and execution are better than the original. The original to […]

5 Steps for Setting up Your Company’s Social Selling Program

POSTED ON January 9th  - POSTED IN Future Of Business

So, you have decided—either out of desire or necessity—to implement a social selling program within your organization. You have come to the conclusion that leveraging social media and content marketing to identify, engage and convert prospects into customers is absolutely necessary. While you should be commended for your forward thinking, there are number of things […]

2013: A Year of Change that Continues to Challenge Business… into the New Year!

POSTED ON December 26th  - POSTED IN Future Of Business

When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the technological impetus. Together this would instigate the necessary business transformation that would allow companies to build sustainable performance businesses over the long-term. Remember this from my inaugural […]

Social Selling … Are B2B Blogs Worth The Effort?

POSTED ON December 17th  - POSTED IN Future Of Business

I have always been a music lover, doing “primitive karaoke” in my bedroom to the Beatles, the Stones, Led Zeppelin, Bob Marley, Yes, and even Rimsky Korsakov’s Scheherazade (I want to show you I have some old world culture too)! As I was transitioning from high school to university, I discovered a whole new world […]

Cadillac vs. Lincoln: Are You Experienced?

POSTED ON December 5th  - POSTED IN Future Of Business

Experiential and event marketing are being used by brands to create and drive word of mouth and, hopefully, some earned media where those having the experience share their thoughts and feelings with their networks. In the past twelve months I have been involved in two experiential marketing programs by competing car brands, Cadillac and Lincoln, […]

The Changing Face of Social Media for Business in the B2C and B2B Space

POSTED ON October 9th  - POSTED IN Future Of Business

With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by “everyday consumers”, the ratio of B2C (business-to-consumer) versus B2B (business-to-business) has traditionally been in B2C’s favour when it came to how companies could benefit from social media as part of their business arsenal. Not any more. […]

Old School Selling: How’s That Working Out For You?

POSTED ON September 4th  - POSTED IN Future Of Business

Years ago, I worked in sales in the automotive industry, and only we knew the true cost of the cars we were selling and the amount of room we had to negotiate. We were in a position of power. This was before the internet, when the seller was the most informed party in any given […]

I’m B2B: Use Social Media … Who Me?

POSTED ON August 28th  - POSTED IN Future Of Business

I remember when business executives used to sit in a senior meeting and use their brand new Blackberries to text each other on the “sub rosa” (a Latin phrase connoting secrecy) topics of the day, all the while, seeming to pay attention to the meeting in progress. Perhaps this was an early form of “texting” […]

Big Data Will Change Advertising Forever

POSTED ON August 1st  - POSTED IN Future Of Business

I had several meetings recently with friends from “traditional digital agencies”. That sounds so oxymoronic! The reality is that this new course of big data, gleaned from a wealth of unstructured information on the web, has the ability to turn advertising on its head–– at least enough to make media people rethink algorithms for maximizing […]