The Entitled Marketer: The Fallacy and the Brutal Reality
I have heard this on more than one occasion from many of my peers: Marketers who who have been in the industry for years but have seemingly remained stagnant. It’s these same marketers who, at one point in time, were at the top of their game and could get any job they wanted. It’s these […]
Marketers, Are You Still Relevant? 10 Things You Need to Know
It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]
Marketing Return: The Man, The Myth, The Legend via @DanielNewmanUV
The Man There may not be a CEO or entrepreneur on the planet who doesn’t smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods to short to make meaningful progress (thank you stock market), the idea that measurability exists provides peace of […]
Don’t have time for social selling? Do you have time to grow your business?
We all seem to be busy. We feel overwhelmed at times, and the pace of change we are experiencing and the demands on our time don’t seem to be letting up. With all that we are dealing with, the last thing we want to hear is that we need to be doing more. Hear me […]
6 Things Businesses Must Know About Today’s Consumer via @DanielNewmanUV
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world. […]
Skeptical about Social Media Skepticism
Several days ago, the Globe and Mail, our local paper, ran an article entitled “Canadian executives question benefits of social media.” The main takeaways were: • Resource and manufacturing companies have been cautious while service firms have been more aggressive • Resource and manufacturing firms do not see the same value as customer-interfacing firms that […]
She Went To A Social Selling Workshop And You Won’t Believe What Happened Next
Some say that it takes 21 days to form a habit; others argue that is a myth. A recent study by the European Journal of Social Psychology has actually dispelled that myth. The study found that, on average, it takes people 66 days to form a habit. In fact, those studied took anywhere from 18 […]
The Seller Beware Economy: Inspired by Daniel Pink via @danielnewmanuv
Editor’s note: when I read this post, it validated everything about how this new world in which we live is changing; where traditional approaches to sales and that infamous black book will not work in the new economy. Thanks to Daniel Newman for allowing us to publish this on ArCompany. Right there next to lawyer, there […]
The NEW Normal and the Demise of Traditional Marketing
As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]
My Search for Social Validation
The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]