Archive : Category

The Entitled Marketer: The Fallacy and the Brutal Reality

POSTED ON September 25th  - POSTED IN Future Of Business

I have heard this on more than one occasion from many of my peers: Marketers who who have been in the industry for years but have seemingly remained stagnant. It’s these same marketers who, at one point in time, were at the top of their game and could get any job they wanted. It’s these […]

Marketers, Are You Still Relevant? 10 Things You Need to Know

POSTED ON September 18th  - POSTED IN Future Of Business

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Skeptical about Social Media Skepticism

POSTED ON July 3rd  - POSTED IN Future Of Business

Several days ago, the Globe and Mail, our local paper, ran an article entitled “Canadian executives question benefits of social media.” The main takeaways were: • Resource and manufacturing companies have been cautious while service firms have been more aggressive • Resource and manufacturing firms do not see the same value as customer-interfacing firms that […]

The NEW Normal and the Demise of Traditional Marketing

POSTED ON April 2nd  - POSTED IN Future Of Business

As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]

My Search for Social Validation

POSTED ON March 13th  - POSTED IN Future Of Business

The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]