Preparing for a Social Media PR Disaster
Often our clients come to us for social media-led PR advice; we did not build ArCompany as a typical marketing or digital agency. Our driving mission is to help companies both structure themselves to be social businesses, and then use social media intelligence to make informed business decisions. That means that we teach them how […]
PR’s New Winding Road: Can this New Order Help Ease Inevitable Organizational Changes?
If the last few years are an indication of how people are becoming much stronger voices for news events and whose opinion are the impetus for organization and government action, it’s clear that this is not a trend. From JC Penney, to Kitchen Aid, to the NSA, and now Food Network’s Paula Dean, these organizations have quickly […]
The Art of Managing Change
I remember the day well: It was two days before Christmas in the mid-1990’s. I was a junior account executive at a major worldwide ad agency. I was just a few years out of school. I was pulled aside by my boss, who was clearly preoccupied. He wasn’t stressing about the gifts that he had […]
Social Tech: The Dichotomy of End User Value and Monetization
I was at SXSW this weekend and I was overwhelmed at the number of of cool ideas and technologies swarming about. There was no shortage of “shiny new toys” at this conference. But for many of the cool technologies I saw I struggled to find the customer value in the technology. These days where there […]
Who Answers The Red Phone in Social Media?
There have been a number of recent incidents where companies have been publicly embarrassed because of situations they have found themselves in, whether caused by them or someone else. Organizations can very quickly find themselves on the wrong side of the growing social media storm, and what continues to surprise me is the number of […]