Archive : Author

When Will Attribution and Metrics Become Symbiotic?

POSTED ON May 11th  - POSTED IN Artificial Intelligence, Performance and Measurement

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face pressure […]

Looking for Humanity in Data: x.ai, the personal scheduling assistant is disrupting a vital business function

POSTED ON June 9th  - POSTED IN Artificial Intelligence, Humanity in Data

Yes, the robots are coming. This eventuality is met with guarded excitement as everyone begins to understand a life where artificial intelligence is interwoven into aspects of our lives, subtlely at first, but proving its invaluable significance in this new world. We are clearly witnessing traditional models forced to acquiesce to emerging solutions – that […]

Looking for Humanity in Data: The Data Guild Tackles the World’s Toughest Challenges

Welcome Chris Diehl and David Gutelius, Co-Founders of The Data Guild, which create data driven solutions that tackle some of the world’s toughest challenges. As Data Science proliferates, the ability to marry disparate sources of information and uncover relationships among entities continues to surface new solutions that was not possible even a decade ago. Both Chris and […]

Looking for Humanity in Data: Understanding Human Psychology from Receptiviti

POSTED ON April 19th  - POSTED IN Artificial Intelligence, Future Of Business, Humanity in Data

Understand people as people. This is not so hard a concept, except business has never traditionally operated this way. They see employees as workers. They look at consumers as potential buyers for their products. Rarely was the value to the consumer, or employee considered… until today. What I’ve witnessed recently within the advertising and even the HR space, […]

Today Uncertainty is the Only Certainty

POSTED ON April 7th  - POSTED IN Artificial Intelligence, Future Of Business, Work Culture

I had a few conversations in the span of a week with traditionalists. My definition of traditionalists: people whose expectations of the future are dictated by what they were led to believe in a world where things seemed more predictable.  Their view of how the world should be perhaps was once true… when conditions had […]

Looking for Humanity in Data: IBM Watson’s CTO Rob High Defines the Emerging Era of Cognitive Computing

POSTED ON March 8th  - POSTED IN Artificial Intelligence, Humanity in Data, Insights

As humans, it’s increasingly clear that we continuously upload our identities everyday. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understanding the human condition is important so technology can increasingly define patterns, learn and potentially predict outcomes that benefit both business and industry. We were pleased to host Rob High, […]

How Trust Impacts Culture in a Cross-Generational Workplace

POSTED ON February 25th  - POSTED IN Future Of Business

The foundation of any relationship: Trust. It makes sense, then, that trust is also the key ingredient to developing a successful work culture. So we must understand why trust has become increasingly important at work. And in a cross-generational workplace, we must know how trust is defined by the different generations. In relationships, trust is […]

Looking for Humanity in Data: Understanding Sensemaking from HyLighter

POSTED ON February 18th  - POSTED IN Artificial Intelligence, Future Of Business, Humanity in Data, Work Culture

This was an educational episode that covered the basis of a data approach called Sensemaking. David Lebow, Inventor and CEO of HyLighter was our esteemed guest. Below are the highlights from our discussion with David. For details on the podcast please listen here in its entirety: What is sensemaking in one sentence? While sensemaking has […]

The Jobs of the Future are YET to be Written

POSTED ON February 2nd  - POSTED IN Future Of Business

I’ve been told I’m a fatalist. Perhaps I am. For all the research I’ve done on the Future of Work and among the amazing peers I’ve collaborated with in this category, it is so clear to me that the past definitely does NOT dictate the future. As the image implies, there was a time when […]