Archive : Author

Social Media Strategist: The Rumours of My Death Have Been Greatly Exaggerated

POSTED ON September 9th  - POSTED IN Customer at the Core

I read a recent post by John McElhenney about the supposed death of the social media strategist. Many of his complaints and frustrations are valid, and ones I have had myself. Thankfully, he backs away from the stance that the social media strategist is, in fact, dead. While I agree with this, I would suggest that […]

Five Questions To Ask About Social Media ROI

POSTED ON July 10th  - POSTED IN Performance and Measurement

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. One day you hear case studies proving the ROI of social media while another day you hear that Facebook’s organic reach is nearing zero and marketers should give up on the platform. […]

Skeptical about Social Media Skepticism

POSTED ON July 3rd  - POSTED IN Future Of Business

Several days ago, the Globe and Mail, our local paper, ran an article entitled “Canadian executives question benefits of social media.” The main takeaways were: • Resource and manufacturing companies have been cautious while service firms have been more aggressive • Resource and manufacturing firms do not see the same value as customer-interfacing firms that […]

Are You Ignoring the Power of LinkedIn?

POSTED ON June 4th  - POSTED IN Context

I deliver a lot of presentations and workshops related to social media and social selling. Usually I begin by surveying the audience with a number of questions, such as a show of hands from those who have profiles on LinkedIn, Facebook, and Twitter, as well as some of the younger platforms, like Instagram. Most of […]

If Content is King, then LinkedIn May be the New Kingdom

POSTED ON February 28th  - POSTED IN Insights

I recently attended LinkedIn’s Finance Connect in NYC for the third time; I am always interested to learn what has happened since the last conference, what they will announce during the current one, and what they will hint at for the future. This year was no different. The platform continues to grow in membership, time […]

10 Tools to Make Your Social Media Management Easier

POSTED ON January 30th  - POSTED IN Context

Every second, 9,100 tweets are sent. In a given day, 55 million status updates are made on Facebook. Those are just two examples illustrating the volume of content and activity occurring in social media. By the time you are finished reading this, those statistics will probably have changed. People often ask me about my activity […]

5 Steps for Setting up Your Company’s Social Selling Program

POSTED ON January 9th  - POSTED IN Future Of Business

So, you have decided—either out of desire or necessity—to implement a social selling program within your organization. You have come to the conclusion that leveraging social media and content marketing to identify, engage and convert prospects into customers is absolutely necessary. While you should be commended for your forward thinking, there are number of things […]

Cadillac vs. Lincoln: Are You Experienced?

POSTED ON December 5th  - POSTED IN Future Of Business

Experiential and event marketing are being used by brands to create and drive word of mouth and, hopefully, some earned media where those having the experience share their thoughts and feelings with their networks. In the past twelve months I have been involved in two experiential marketing programs by competing car brands, Cadillac and Lincoln, […]