Archive : Author

Who Answers The Red Phone in Social Media?

POSTED ON March 5th  - POSTED IN Future Of Business

There have been a number of recent incidents where companies have been publicly embarrassed because of situations they have found themselves in, whether caused by them or someone else. Organizations can very quickly find themselves on the wrong side of the growing social media storm, and what continues to surprise me is the number of […]

The Social Media Strategist – More Than Just “Being Cool”

POSTED ON February 7th  - POSTED IN Customer at the Core

Recently I read and thoroughly enjoyed the book The Social Media Strategist by Christopher Barger. Anyone in a social media management role will find this book of value because of the size and scope of some of the issues Christopher Barger faced at General Motors. Previously, I was consulting to one of Canada’s largest banks […]