Social Justice: Chipotle’s Pathetic Misuse of Social Media
There are some weeks when there are so many topics to choose from for our Social Justice post that I don’t know where to start. This week we had: The story of Carl Ashmore, his book The Time Hunters, and the question of Harper Collin’s possible copying his book, title and ideas. The emerging story […]
Social Justice: Is Abercrombie & Fitch Paying the Price?
Back in May we ran a post covering 10 companies that had experienced a Social Media PR firestorm. We outlined the impact that Social Media had on both sales and business practices. Very often, with hindsight, many of the ‘social media disasters’ ended up being nothing more than a tempest in a teapot, wreaking havoc […]
Social Justice: Walmart Mishandles the Wrath of Pet Lovers
Early this week Golden Corral was facing a Social Media PR controversy that was somewhat unique from the numerous fast food restaurant stories that have blown up social media in the past few years. Instead of an employee causing a disaster by staging an unsanitary picture, Brandon Huber posted a You Tube video exposing a […]
Social Justice: The Reaction to Johnny Depp’s Tonto
Most of our Social Justice posts see a high percentage of social rage and/or debate play out on Facebook; the back and forth over Johnny Depp’s portrayal of Tonto was much more of a Twitter and Blog discussion. If you haven’t bumped into any of the controversy it’s because, as far as Social Media Rage […]
Preparing for a Social Media PR Disaster
Often our clients come to us for social media-led PR advice; we did not build ArCompany as a typical marketing or digital agency. Our driving mission is to help companies both structure themselves to be social businesses, and then use social media intelligence to make informed business decisions. That means that we teach them how […]
Social Justice: Adecco Experiences the Shift in Power Social Media has Wrought
The story of Turner Barr, his Around the World in 80 Jobs creation, and the multi-billion dollar corporation that stole his ideas were not the biggest story in Social Media this last week; I didn’t even catch it until Danny Brown brought it to my attention. Like everyone else on the planet, I was caught […]
Social Justice: A Paula Deen Recipe For Disaster
The Food Network found itself directly in the crosshairs of a social media firestorm this week after they announced that they would not be renewing Paula Deen’s contract at the end of this month. For those of you not familiar with the TV Chef, she’s been a mainstay on the Food Network since 2002 and […]
Social Justice: Taco Bell Takes a Licking
I know, it’s a most cringe worthy title, but I could not resist. This past week the social networks were abuzz with news of the latest fast food restaurant to suffer an employee created PR ‘crises.’ Social media, Facebook in particular, is visually impactful; the image of an employee apparently licking an entire stack of […]
Silo-d PR is Business Suicide
A thought provoking post on how combining marketing with PR will kill the latter, by public relations pro Jayme Soulati, drew me in as soon as I read the title; my immediate reaction was “oh no.” Oh no, because I believe deeply that the only way forward for any company dedicated to performance marketing is […]
Social Justice: Nutella Confounds Everyone
For the past couple of weeks we’ve been focused on Disney’s social PR issues. This week as they remain in a holding pattern in a will they/won’t they make a declarative statement on the withdrawal of the New Merida design, we turn our focus to one of the most fascinating collisions of a socially vocal […]