Archive : Author

Social Justice: Chipotle’s Pathetic Misuse of Social Media

POSTED ON July 28th  - POSTED IN Social Justice

There are some weeks when there are so many topics to choose from for our Social Justice post that I don’t know where to start. This week we had: The story of Carl Ashmore, his book The Time Hunters, and the question of Harper Collin’s possible copying his book, title and ideas. The emerging story […]

Social Justice: Is Abercrombie & Fitch Paying the Price?

POSTED ON July 21st  - POSTED IN Social Justice

Back in May we ran a post covering 10 companies that had experienced a Social Media PR firestorm.  We outlined the impact that Social Media had on both sales and business practices. Very often, with hindsight, many of the ‘social media disasters’ ended up being nothing more than a tempest in a teapot, wreaking havoc […]

Social Justice: Walmart Mishandles the Wrath of Pet Lovers

POSTED ON July 14th  - POSTED IN Social Justice

Early this week Golden Corral was facing a Social Media PR controversy that was somewhat unique from the numerous fast food restaurant stories that have blown up social media in the past few years. Instead of an employee causing a disaster by staging an unsanitary picture, Brandon Huber posted a You Tube video exposing a […]

Social Justice: The Reaction to Johnny Depp’s Tonto

POSTED ON July 7th  - POSTED IN Social Justice

Most of our Social Justice posts see a high percentage of social rage and/or debate play out on Facebook; the back and forth over Johnny Depp’s portrayal of Tonto was  much more of a Twitter and Blog discussion. If you haven’t bumped into any of the controversy it’s because, as far as Social Media Rage […]

Preparing for a Social Media PR Disaster

POSTED ON July 3rd  - POSTED IN Future Of Business

Often our clients come to us for social media-led PR advice; we did not build ArCompany as a typical marketing or digital agency. Our driving mission is to help companies both structure themselves to be social businesses, and then use social media intelligence to make informed business decisions. That means that we teach them how […]

Social Justice: A Paula Deen Recipe For Disaster

POSTED ON June 23rd  - POSTED IN Social Justice

The Food Network found itself directly in the crosshairs of a social media firestorm this week after they announced that they would not be renewing Paula Deen’s contract at the end of this month. For those of you not familiar with the TV Chef, she’s been a mainstay on the Food Network since 2002 and […]

Social Justice: Taco Bell Takes a Licking

POSTED ON June 9th  - POSTED IN Social Justice

I know, it’s a most cringe worthy  title, but I could not  resist. This past week the social networks were abuzz with news of the latest fast food restaurant to suffer an employee created PR ‘crises.’ Social media, Facebook in particular, is visually impactful;  the image of an employee apparently licking an entire stack of […]

Silo-d PR is Business Suicide

POSTED ON June 5th  - POSTED IN Customer at the Core

A thought provoking post on how combining marketing with PR will kill the latter, by public relations pro Jayme Soulati, drew me in as soon as I read the title; my immediate reaction was “oh no.” Oh no, because I believe deeply that the only way forward for any company dedicated to performance marketing is […]

Social Justice: Facebook (Finally) Bends to the Vocal Social Mob

POSTED ON June 2nd  - POSTED IN Social Justice

ArCompany’s Sunday Social Justice series follows the ramifications of the vocal, social mob on topics ranging from criminal justice to questionable business practices and the (sometimes unfair) backlash they are faced with. We both respect and fear the power of the social mob and its ability to whip up an anonymous band of social vigilantes […]