Archive : Author

Social Justice: Fed by Threads Tackles Hunger in America with Gorgeous Apparel

POSTED ON December 15th  - POSTED IN Social Justice

In my continued search for socially conscious businesses, my twitter friend  Katy Heisterman pointed me in the direction of Fed by Threads, an apparel manufacturer that aims to help solve poverty related issues here in the US.  When I found out the products were all US made, vegan clothing I took a step back; if you know me, […]

Social Justice: Toms Marketplace Deserves a Look

POSTED ON December 8th  - POSTED IN Social Justice

Our post back in October  brought attention to the issues surrounding Toms Shoes’ One for One program and the criticisms the company has received.    That post spawned an interesting discussion about the responsibility of business to do social good, and to ensure that their programs were not only providing  long lasting impact, but not […]

Social Justice: H&M Leading with a Conscious Movement

POSTED ON December 1st  - POSTED IN Social Justice

Prior to this year, it was was not a secret that the clothing industry had some shameful practices in its manufacturing, but the consumer’s desire for cheaper product, and the industry’s desire for bigger profits, kept its questionable methods below the radar  for some time.   When an 8 story building in Bangladesh, Ran Plaza, […]

Why Going Viral at All Costs Cannot be the Goal

POSTED ON November 27th  - POSTED IN Insights

Every client we have wants to grow their brand. We assist in crafting their messaging.  We seek out the influencers and existing communities that their target customers are already engaged in so as to build their community.  We do a lot of different things, but at the end of the day the companies who hire […]

Social Justice: Can and Should Business Replace Government for Social Good?

POSTED ON November 24th  - POSTED IN Social Justice

Last week Ashton Kutcher caused a bit of a stir when he got into a Twitter debate with Walmart over the company’s low wages and huge profits.  Kutcher’s initial tweet was in reaction to Walmart’s food drive for its own struggling workers:  Walmart is your profit margin so important you can’t Pay Your Employees enough to be above […]

Social Justice: Sword & Plough Rising Fast

POSTED ON November 17th  - POSTED IN Social Justice

Each post I write for Arcompany’s Social Justice series has opened the door for me to the stories of more companies that are focused on doing social good.  In fact, I have discovered an entirely new world of social good promoters and advocates as well.  Last week Katy Hiesterman, whose Twitter handle is BrandsofJustice and […]

Social Justice: MiiR has big goals to do A LOT of good.

POSTED ON November 3rd  - POSTED IN Social Justice

If  you’re into cycling or outdoor activities, you may have heard of MiiR , a company that began by making very cool, gorgeously designed water bottles. The bottles are stainless steel, BPA free, and allow you a choice of standard or wing-nut tops that open in one turn, instead of the frustrating 3 – 5 turns […]

Social Justice: Why All the Fuss About Businesses Being Socially Responsible?

POSTED ON October 27th  - POSTED IN Social Justice

It has been a refreshing and inspiring  responsibility to write the Social Justices series for ArCompany, especially since we turned our focus to highlighting companies that make doing good an integral part of their business. We are never at a loss for a subject,  as an entirely new class of business has arisen over the […]

Social Justice: Nisolo Shoes – A Business Built to Do Good

POSTED ON October 20th  - POSTED IN Social Justice

Last week we  focused on Toms Shoes and the challenges it is facing as the impact of its One for One initiative is being called into question.  The post brought about a lot of interesting discussion on both social networks and in the comment section.  On Facebook I was challenged with a thought process that […]