When asked if they would consider themselves to be an ethical consumer (An ethical consumer is someone who shops for products and services that they consider to be made ethically. Ie. with minimal harm to, or exploitation of, humans, animals, and/or the environment), those aged 45- 59 (60%), and individuals aged 60 and up (70%) were the most likely to say they consider themselves an ethical shopper. This #BTT will focus on the ethical and social spending choices of Boomers.
Founder at ArCompany, and Co-founder of Salsa AI, Hessie is a seasoned digital strategist, and intelligence analyst having held senior positions for top ad agencies including Ogilvy, Rapp Collins, ONE and Isobar Digital. She also has extensive start-up experience in social tech, online publishing and artificial intelligence like Yahoo! Answers, Overlay.TV, Jugnoo and Cerebri AI. Hessie is the co-author of EVOLVE: Marketing (as we know it) is Doomed! She is also an active writer for Cognitive World, Towards Data Science and Marketing Insider Group.