OpenHouse.AI: Disrupting Real Estate through Transparency
How does technology alter an industry that is heavily regulated, with strong checks and balances and where information is heavily guarded? The real estate industry is comprised mainly of independent realtors, unified under brokerage houses and a nationwide real estate association. Within the confines of this oligopoly are rules to protect its players and ensure […]
YROO: The Future of AI-Assisted Shopping
Customer Centricity is the promise of AI. It seems to be the holy grail that continues to elude business. Marketing solutions and systems integrators are trying to build technology frameworks for Next Best Action that take real-time consumer context into consideration. They’re still falling short. But what if the only way to truly get to […]
Click-throughs, Privacy, and the Trust Economy
There’s a dirty little secret in advertising: for all the talk of targeting and personalization, the average click through rate of an online ad hasn’t changed that much in the last 10 years. The traditional banner ad set the bar low, around .03%, which was considered successful for a long time; even now with rich […]
Finding the Humanity in Data: Privacy, Identity, and Anonymity in 2015
Privacy appears to be on the ropes. Regardless of whether you are aware of it or not (and there is evidence that many of us are not), your data is collected and used by a wide swath of companies with very few restrictions or guidelines. Not just when you’re actively browsing – if you carry a mobile […]
When Algorithms Go Wrong
ArCompany is a social business intelligence company; we collect, analyze and strategize using data from the internet. I like to call myself a ‘data freak’ because I believe that usually the data will get you to the truth. In a debate, I constantly challenge friends to “show me the data;” I’m an honesty freak too. […]
Beyond Binary: How The Social Web Is Failing Us, and What Comes Next
We’re constantly told that anything is possible on the web. Brands / platforms spend massive amounts of money trying to convince us that our digital lives are copies of what we do in the physical world. Facebook, for example, bills itself as a place for inspiration… Via The Difference Between Push & Pull on the […]
Intrusive Content
Last Christmas, infamous file leaker Edward Snowden delivered a two minute broadcast across the UK with a harrowing message regarding the digital invasion of privacy. He warns: A child born today will grow up with no conception of privacy at all. They’ll never know what it means to have a private moment to themselves – an unrecorded, […]
The Difference Between Push & Pull On The Web
A reflection on the modern human relationship with technology, connection, and value A few months ago I got a new phone. Within an hour of turning it on and syncing my email and social channels it began to light up with all of the signals of the modern world. Alerts, notifications, recommendations, warnings, and […]
Mental Health in the Digital World
Mental Health Awareness month happens in May, but it is a discussion that should exist year round. One of the most pressing issues of our time is the stigma that surrounds mental health, which prevents individuals from seeking help. In the month of May we commit to talking about mental health from all sorts of […]
Data Transparency and Discretion: Has Consumer Trust Been Broken?
The cat’s out of the bag. The consumers have come to know what many marketers have known for years: Consumer information and behaviour is being tracked and analyzed. It’s ALL true. There’s nothing to deny. But instead of understanding application of this information for business, somehow business has been lumped into the same category as […]