Millennial Think Tank: Do Committed Communities Shift Brand Responsibility?
During our Collaborative Economies hangout a month or so ago Kiernan McGuinnis stated that with services like Uber he placed more responsibility on his fellow community members than he did the brand itself to be forthright and help keep him on the right track. That discussion led us to this deeper dive on exactly what […]
The Relationship Between Generational Marketing and Insight
The headlines keep coming. MILLENNIALS WANT ONE THING ABOVE ALL ELSE BOOMERS ARE BRAND LOYAL GEN X IS LAZY AND DOESN’T CARE ABOUT THE ENVIRONMENT GENERATION Z IS GOING TO BE THE MOST INFLUENTIAL GENERATION EVER These stories all have one thing in common: they’re full of it. The truth is that using data and […]
Millennial Think Tank: The Contract Employee Workforce
This week’s broadcast found us taking a deeper look at how Millennials work, in particular their experiences with contract work and at will employment. The think tank included: Kelsey Pollack, a middle Millennial and project manager in Palo Alto, both a contractor and manages contractors Albert Qian, a middle Millennial working in product marketing, has […]
Millennial Think Tank: Gaming – Theory & Addiction
Last week we returned to Gaming to explore both the theory behind how these games work, and the addictive nature of gaming. On our panel this week we had: Susan Silver, Social Media Business Analyst, spends 12 hours a week gaming Barry Figgins, Entrepreneur, spends 5 – 10 hours per week gaming Jacqui McKinney, self described […]
Millennial Think Tank: The State of Gaming
This week we tackled the much talked about Gaming Industry to assess both its present and future. We mixed up our panel a bit this week with: Susan Silver, Social Media Business Analyst, spends 12 hours a week gaming Barry Figgins, Entrepreneur, spends 5 – 10 hours per week gaming Jacqui McKinney, self described web ninja, […]
Millennial Think Tank: Vacations, Budgets and Preferences
Last Thursday we asked our Millennial Think Tank panel about vacations – specifically about budgets and what they really wanted out of a vacation. Some of their answers may surprise you. On our panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Jeremy Vargas, a young Millennial working […]
Millennial Truths: What Marketers Don’t Want You to Know
There is no word that a Millennial is more tired of hearing than “Millennial.” A cursory Google search will bombard you with headlines that are as contradictory as they are condescending, making bold declarations about a large, complex group of people based off of a few scattered data points. “Millennials want their cars,” the title […]
Millennial Think Tank: Trust and the Collaborative Economy
Last week we used Uber, Lyft, and other transportation start-ups as an entrance point into talking about the collaborative economy—focusing on things like brand perceptions, frequency of usage, and ethics. On this week’s broadcast we wanted to dig a little deeper into its infrastructure—in particular, how people develop trust online, the difference between the sharing […]
Millennial Think Tank: Uber, Lyft & Collaborative Economies
Last week it was standing room only as we tackled collaborative economies with a focus on transportation; definitely a topic that excites Millennials as we had people clamoring to be on the hangout. Our panel consisted of: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Kelsey Pollack, a mid-Millennial working in […]
Millennial Think Tank: Their Impact on the $58.5 Billion Pet Industry
After the holiday hiatus, our Millennial Think Tank returned to focus on Millennials and their pets. Of course all generations love their pets, but we wanted to get a read on our Millennials and pet ownership. This week on the panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research – soon […]