Who Answers The Red Phone in Social Media?
There have been a number of recent incidents where companies have been publicly embarrassed because of situations they have found themselves in, whether caused by them or someone else. Organizations can very quickly find themselves on the wrong side of the growing social media storm, and what continues to surprise me is the number of […]
Why a Social Media Policy Matters (Especially When It REALLY Matters)
Recently, I was invited to Chicago to be on a panel discussing social media, policy, and governance. One of my fellow panelists said, in reference to elements of a social media policy: It doesn’t matter but when it matters it really matters. What she meant was that during social media policy development, we often toss […]
The Social Media Strategist – More Than Just “Being Cool”
Recently I read and thoroughly enjoyed the book The Social Media Strategist by Christopher Barger. Anyone in a social media management role will find this book of value because of the size and scope of some of the issues Christopher Barger faced at General Motors. Previously, I was consulting to one of Canada’s largest banks […]