There’s a Storm Brewing Between Gen X and Gen Y
If you watched our Millennial Think Tank Hangout last week, you heard members of Gen Y push back hard against the notion that they were ‘entitled,’ or in need of validation more than those that came before them. If you listened closely, you also heard that when they spoke of ‘the generations before them,’ they […]
The First Millennial Think Tank: What We Learned When We Asked THEM
If you missed the first edition of our Millennial Think Tank, it was an eye opening and thought provoking experience. Despite some technical and domestic pet related issues (broadcasting from a home with an English Bull Terrier and Fireworks outside was not my wisest move), it was a very worthwhile hour. I’ve embedded it below if […]
Millennial Matters: Introducing Our Think Tank
If you’ve been following this series you know that, after some push back by Millennials, I’ve been focusing on engaging with GenY-ers directly… trying to think and behave like a digital native myself. It’s become apparent that in order to market to Millennials with empathy, it’s necessary to cast aside so many of the sweeping […]
Millennial Matters: Could we stop and just slow roll the hating on Gen Y?
I was going to lay off of this series for a week; here at ArCompany we’ve been thinking a lot about how marketers see and think about Millennials, and how important it is that we ‘get it right.’ We earnestly believe that this massive generation is changing so much about the way we think, purchase, […]
Millennial Matters: Is it possible to BE like Millennials?
I was quite chuffed with myself and the response my inaugural Millennial Matters post received when it ran last Sunday. The title obviously had an impact, and it led to a decent number of shares. When I posted it to Facebook I reached out to a brilliant young Millennial friend of mine, Kiernan McGinnis, and […]
Millennial Matters: Why This Generation Could Save Us
If you have read my Social Justice series that appeared here on Sundays for the past year or so, you’ll know that I have a ‘thing’ for the Millennial Generation; that series has forced me to research companies focused on changing lives while making a profit, and a good percentage of them are founded by […]
Social Justice: League Collegiate Outfitters – the Gold Standard of the Apparel Industry
In the spirit of 100% full transparency please know that League Collegiate Outfitters (LCO) is now a client of ArCompany. That is not why I’ve fallen for them hook, line and sinker. Further transparency: Drew Wolf, the founder, is a long time friend of mine and a fellow graduate of Milton Hershey School. I always […]
If you build it they won’t come, unless…
I recently started working with a company that built their business from the ground up, bootstrapping almost the entire way. 20 years later they employ 400 people and run a very successful company. The products are amazing and practically sell themselves once their consumer lays hands on them. They are SO incredible that people are […]
Google+, Communities, and Reaching Your Niche
I’d been pondering a post on G+ for months, when this post on the state of the platform caught my eye and forced it out of me. I’ve had an ambiguous relationship with Google+; having come to the Social Media game fairly late, in 2008, I had a lot of catching up to do on Facebook […]
Social Justice: Lammily and the Millennial Impact on Brands
If you are plugged into social media and/or women’s issues, you have probably heard of Lammily, the doll created by Nickolay Lamm as an answer to the mythic proportions of Barbie. I heard about her on my friend Shelly Kramer’s Facebook Page and ordered one right away; I thought I was late to the game, until […]