Archive : Tag

The #FutureOfBusiness Is Social: Adapt Or Die

POSTED ON December 11th  - POSTED IN Future Of Business

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services. This gentleman described a conversation he had with a current client who was frustrated with the way things are today: I remember when I […]

Marketers, Are You Still Relevant? 10 Things You Need to Know

POSTED ON September 18th  - POSTED IN Future Of Business

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

Vision: A Declaration To JUST DO IT

POSTED ON May 28th  - POSTED IN Work Culture

Creativity is Crucial Organizations that enjoy a long history of success have usually figured out how to enable and integrate ongoing creativity.  The notion of re-inventing yourself.  You might be surprised to know that these types of organizations are in the definite minority. Unfortunately, some people believe that creativity is a rare attribute possessed by […]

2013: A Year of Change that Continues to Challenge Business… into the New Year!

POSTED ON December 26th  - POSTED IN Future Of Business

When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the technological impetus. Together this would instigate the necessary business transformation that would allow companies to build sustainable performance businesses over the long-term. Remember this from my inaugural […]

The Changing Face of Social Media for Business in the B2C and B2B Space

POSTED ON October 9th  - POSTED IN Future Of Business

With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by “everyday consumers”, the ratio of B2C (business-to-consumer) versus B2B (business-to-business) has traditionally been in B2C’s favour when it came to how companies could benefit from social media as part of their business arsenal. Not any more. […]

The Challenges Facing Local and Global CMOs in 2013

POSTED ON May 22nd  - POSTED IN Insights

As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing […]

On Moving Beyond the Social Media Bubble

POSTED ON May 1st  - POSTED IN Customer at the Core

Recently, I gave a presentation about social media and reputation management to approximately 100 entrepreneurs and business representatives. Two things were evident with the audience that are not uncommon when I present – people were keenly interested in social media but some of them seemed to be hesitant, overwhelmed, or unconvinced about it. Additionally, while […]

Empathy is a Social Currency

POSTED ON April 10th  - POSTED IN Context

In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization. It takes more than simply activating staff on social media and being more “approachable” […]

The Art of Managing Change

POSTED ON March 26th  - POSTED IN Future Of Business

I remember the day well: It was two days before Christmas in the mid-1990’s. I was a junior account executive at a major worldwide ad agency. I was just a few years out of school. I was pulled aside by my boss, who was clearly preoccupied. He wasn’t stressing about the gifts that he had […]

The New Employee and the Organization as a Social Event

POSTED ON March 12th  - POSTED IN Performance and Measurement

You need well trained, competent employees in your organization. That’s a given. I’ll go so far as to say this: the only way to measure whether training’s successful is on-job trainee competence. If the trainee isn’t competent on the job, your training’s failed. And 95% of the time the trainee is not to blame for […]