Archive : Tag

There’s a Storm Brewing Between Gen X and Gen Y

POSTED ON July 8th  - POSTED IN Millennial Matters

If you watched our Millennial Think Tank Hangout last week, you heard members of Gen Y push back hard against the notion that they were ‘entitled,’ or in need of validation more than those that came before them. If you listened closely, you also heard that when they spoke of ‘the generations before them,’ they […]

The First Millennial Think Tank: What We Learned When We Asked THEM

POSTED ON July 6th  - POSTED IN Millennial Matters

If you missed the first edition of our Millennial Think Tank, it was an eye opening and thought provoking experience. Despite some technical and domestic pet related issues (broadcasting from a home with an English Bull Terrier and Fireworks outside was not my wisest move), it was a very worthwhile hour. I’ve embedded it below if […]

Millennial Matters: Introducing Our Think Tank

POSTED ON June 29th  - POSTED IN Millennial Matters

If you’ve been following this series you know that, after some push back by Millennials, I’ve been focusing on engaging with GenY-ers directly… trying to think and behave like a digital native myself. It’s become apparent that in order to market to Millennials with empathy, it’s necessary to cast aside so many of the sweeping […]

Millennial Matters: Is it possible to BE like Millennials?

POSTED ON June 15th  - POSTED IN Millennial Matters

I was quite chuffed with myself and the response my inaugural Millennial Matters post received when it ran last Sunday. The title obviously had an impact, and it led to a decent number of shares. When I posted it to Facebook I reached out to a brilliant young Millennial friend of mine, Kiernan McGinnis, and […]

Millennial Matters: Why This Generation Could Save Us

POSTED ON June 8th  - POSTED IN Millennial Matters

If you have read my Social Justice series that appeared here on Sundays for the past year or so, you’ll know that I have a ‘thing’ for the Millennial Generation; that series has forced me to research companies focused on changing lives while making a profit, and a good percentage of them are founded by […]

Social Justice: Lammily and the Millennial Impact on Brands

POSTED ON April 6th  - POSTED IN Social Justice

If you are plugged into social media and/or women’s issues, you have probably heard of  Lammily, the doll created by Nickolay Lamm as an answer to the mythic proportions of Barbie.  I  heard about her on my friend Shelly Kramer’s Facebook Page and ordered one right away; I thought I was late to the game, until […]