Archive : Tag

Influencer Marketing’s Dirty Little Secret

POSTED ON August 11th  - POSTED IN Insights

Good brands and agencies, with the genuine intention of driving brand advocacy, are being grossly misled by what are often referred to as ‘Influencer Marketing’ companies. There’s a pervasive dirty secret that isn’t being talked about because it’s been kept so well. I’ll name names and dig into detail herein, but here are some of the biggest […]

Understanding the Real Influencers for Your Buyers

POSTED ON January 29th  - POSTED IN Insights

When I moved to Maine from Florida last year I made a priority list of items that were the most important purchases needed in order to comfortably adapt to my new city. Very near the top were a big, warm, indestructible pair of winter boots to help me survive the snowy winters. I went about […]

If Content is King, then LinkedIn May be the New Kingdom

POSTED ON February 28th  - POSTED IN Insights

I recently attended LinkedIn’s Finance Connect in NYC for the third time; I am always interested to learn what has happened since the last conference, what they will announce during the current one, and what they will hint at for the future. This year was no different. The platform continues to grow in membership, time […]

Cadillac vs. Lincoln: Are You Experienced?

POSTED ON December 5th  - POSTED IN Future Of Business

Experiential and event marketing are being used by brands to create and drive word of mouth and, hopefully, some earned media where those having the experience share their thoughts and feelings with their networks. In the past twelve months I have been involved in two experiential marketing programs by competing car brands, Cadillac and Lincoln, […]

Why Going Viral at All Costs Cannot be the Goal

POSTED ON November 27th  - POSTED IN Insights

Every client we have wants to grow their brand. We assist in crafting their messaging.  We seek out the influencers and existing communities that their target customers are already engaged in so as to build their community.  We do a lot of different things, but at the end of the day the companies who hire […]

Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise

POSTED ON April 17th  - POSTED IN Insights

Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most […]