Archive : Tag

GenX Think Tank: Fueling Capitalism and Connections in the Collaborative Economy

POSTED ON March 29th  - POSTED IN Generation X Perspectives

There is a powerful cultural force that continues is shaping the way we consume and behave; it didn’t come into existence overnight. The Collaborative Economy was born with the start of the Internet, and has grown and impacted the economy as it builds in strength. Forbes reported in October 2013: The revenue flowing through the […]

Our First Blended Generation Think Tank: The Multi-generational Workplace – Can GenY, GenX and Boomers Co-Exist?

POSTED ON March 15th  - POSTED IN Blended Think Tank

Across the web and within business communities, there is much talk about the Future of Work; economic and technological influences as well as the inherent shifts in demographics that will ultimately impact our work place have us sitting up and taking notice. On a previous Millennial Think Tank we focused on the Multi-generational Workplace. I have […]

Generation X Think Tank Ladies: Finance – Spending and Saving

POSTED ON March 10th  - POSTED IN Generation X Perspectives

During the GenXTT hangout on Finance and Spending, the viewpoints expressed were primarily from a male perspective. This time the ladies take center stage. It was important for us to get this viewpoint because of the diverse roles women have as caregivers, income earners and household decision makers. Our goal was to explore any differences in attitudes and […]

The Relationship Between Generational Marketing and Insight

POSTED ON March 5th  - POSTED IN Millennial Matters

The headlines keep coming. MILLENNIALS WANT ONE THING ABOVE ALL ELSE BOOMERS ARE BRAND LOYAL GEN X IS LAZY AND DOESN’T CARE ABOUT THE ENVIRONMENT GENERATION Z IS GOING TO BE THE MOST INFLUENTIAL GENERATION EVER These stories all have one thing in common: they’re full of it. The truth is that using data and […]

GenX Think Tank: Volunteerism and Philanthropy

POSTED ON February 17th  - POSTED IN Generation X Perspectives

Times are a-changin’ with volunteerism and civic engagement and non-profit organizations serious about succession planning have to pay attention to the shifting sands of volunteer recruitment, particularly when it comes to GenXers. To really understand what motivates GenXers to wave the flag for a cause or launch projects and intiatives with measurable, visible impact in […]

GenX Think Tank Gentlemen: Spending and Investment Habits

POSTED ON February 3rd  - POSTED IN Generation X Perspectives

This week our GenX Think Tank focused on spending and investment habits, and in our research we noted that studies show that compared to Boomers, GenXers tend to be more nimble in the economy. They are more educated, more entrepreneurial and have more women in the workforce. Nimble as they are, GenX was really hit […]

GenX Think Tank: Social Media’s Impact on Relationships

POSTED ON January 20th  - POSTED IN Generation X Perspectives

For businesses and brands, social media has been instrumental in connecting with audiences, building brand awareness and encouraging customer loyalty. Those use-cases have been well documented, but what about the impact of social media on personal relationships — specifically when one person in a committed relationship is much more active on social networks than the […]

GenX Think Tank: Reinvention

POSTED ON January 8th  - POSTED IN Generation X Perspectives

One of the most persistent stereotypes levied at GenX’ers (well, past that whole “we’re slackers” bit) is that we are fearful (and resistant) to change, although change has often been unceremoniously thrust upon us. Shifting economic climates, a “downsizing” or a crisis of character have all forced GenXers to pivot, tweak or wholly transform, but […]

Covering the Generations: Millennial, GenX and Boomer Think Tanks

POSTED ON December 28th  - POSTED IN Millennial Matters

Millennial Think Tank Last July we started our Millennial Think Tank as a way to open a dialog with Millennials; we had become so disgusted by all of the over generalizing going on about this massive generation within the social media marketing bubble. We had one goal: to gain a better understanding and insight into […]