Archive : Tag

Why Community (And Not Scalability) Matters For Most Brands

POSTED ON March 26th  - POSTED IN Context

Brands are obsessed with scale. Part of the obsession comes from a dependence on quickly evolving marketing technology – there’s a platform or app for nearly everything these days, whether it’s optimizing titles for blog posts and online videos, measuring and tweaking growth levers for inbound traffic, or finding exactly the right time to publish […]

How Boundaries Nurture Compassionate Community Management

POSTED ON February 6th  - POSTED IN Context

Community management traverses a sensitive divide between the needs of the company and those of customers. Some see community as a disruptive way to build revenue as their business grows. Community becomes a tactic meant to impress investors and acquire a user base as quickly as possible. I caution you, a community created in an […]

Size Matters: Grow a Boundaryless Social Media Community

POSTED ON January 16th  - POSTED IN Context

In the span of a decade social media has transformed the way brands connect with their customers. We’re no longer limited to print, radio, and TV ads. And we don’t have to fit within the editorial guidelines or timelines of media publications. Social media provides the vehicle to instantly connect and engage with your customers, […]

In Social Marketing Act With Intention or Don’t Waste My Time

POSTED ON June 24th  - POSTED IN Insights

I frequently encounter clients that want to “do” social marketing because they have a Twitter or Facebook account, and in turn they attempt to reduce my role of community manger to merely posting status updates. There are valid reasons why your marketing team wants you on social: Generating data for analysis Responding to customers that […]

The New Community: Marketers Take Note!

POSTED ON June 19th  - POSTED IN Context

We all remember where we grew up in our formative years.  It was a big city or a small farm town or something in between, but we usually remember it as home. As we mature in life and we move from place to place and sometimes put down new roots, we are still creatures of […]

#MeshCon: @Storyful and the Rise of the New Journalism

POSTED ON May 29th  - POSTED IN Insights

One of the most fascinating sessions at #MeshCon was this interview Mathew Ingram, Cofounder of Mesh, had with Mark Little, Founder and CEO of Storyful. Former foreign correspondent, Mark Little had an epiphany: as a journalist he witnessed a revolution unfolding before his eyes, accompanied by a brutal realization that would alter the world of […]

Google+, Communities, and Reaching Your Niche

POSTED ON April 23rd  - POSTED IN Context

I’d been pondering a post on G+ for months, when this post on the state of the platform caught my eye and forced it out of me. I’ve had an ambiguous relationship with Google+; having come to the Social Media game fairly late, in 2008, I had a lot of catching up to do on Facebook […]