Archive : Tag

Community Builders: Sephora Rocks It

POSTED ON February 22nd  - POSTED IN Context

It is no small feat to be a monolith in any industry, let alone the $57 billion cosmetic industry. Yet Sephora continues to boost sales year and after year. Its exclusive brands and an elaborate rewards program has grown Sephora to a net worth of $2.2 billion, and hundreds of thousands of member/customers. Within the Sephora community, the members […]

Community Builders: Albert’s Job Listings & Referrals

POSTED ON January 22nd  - POSTED IN Context

At ArCompany, with our focus on Social Business Intelligence, we understand exactly how important social communities are for brands and causes; we also know how difficult it is to build an engaged community. The hard reality is that it is a monumental task, and many brands just don’t get it: customers do not want to […]

Gygax Magazine: When community goes right

POSTED ON November 6th  - POSTED IN Context

Gary Gygax said “I would like the world to remember me as the guy who really enjoyed playing games and sharing his knowledge and his fun pastimes with everybody else.” I wonder what my legacy will be. Post by Gygax Magazine. As I sat down to call Jayson Elliot, the editor-in-chief of Gygax Magazine, my […]

Case Study: @ToscaReno and the Sustaining Power of Community

POSTED ON June 26th  - POSTED IN Insights

I’ve had the immense pleasure of working with Tosca Reno in the past few months. I remember being approached by Deb Von Sychowski and Kim Phillips, Co-founders of Patch Design, design agency for Tosca Reno when they told me of this exciting new opportunity to resurge the social strategy for an already exciting brand. I read the […]

If you build it they won’t come, unless…

POSTED ON May 21st  - POSTED IN Context

I recently started working with a company that built their business from the ground up,  bootstrapping almost the entire way. 20 years later they employ 400 people and run a very successful company. The products are amazing and practically sell themselves once their consumer lays hands on them. They are SO incredible that people are […]