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Looking for Humanity in Data: Understanding Human Psychology from Receptiviti

POSTED ON April 19th  - POSTED IN Humanity in Data

Understand people as people. This is not so hard a concept, except business has never traditionally operated this way. They see employees as workers. They look at consumers as potential buyers for their products. Rarely was the value to the consumer, or employee considered… until today. What I’ve witnessed recently within the advertising and even the HR space, […]

Looking for Humanity in Data: IBM Watson’s CTO Rob High Defines the Emerging Era of Cognitive Computing

POSTED ON March 8th  - POSTED IN Humanity in Data

As humans, it’s increasingly clear that we continuously upload our identities everyday. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understanding the human condition is important so technology can increasingly define patterns, learn and potentially predict outcomes that benefit both business and industry. We were pleased to host Rob High, […]