Archive : Tag

Smart Marketers Move “Beyond the Transaction”

POSTED ON December 16th  - POSTED IN Context, Insights

I was blown away by an article the other week, “When Advertising no longer works, It’s time to reinvent“, The author of that statement was S Yesudas, Founder of a new agency called Trigger Bridge, a 20 year ad veteran, with experience in top media agencies like Vizeum and its parent, Aegis Media. This struck a […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]

The Advertising Industry is on the Verge of Serious Disruption

POSTED ON June 16th  - POSTED IN Insights

I had lunch with a friend the other day; he spoke of the continuous frustrations felt by his client, one of the ad industry’s major advertising networks. The rise of social platforms, coupled with the increasing adoption of Programmatic, has directly impacted performance on the ad publishing side. While media buyers struggle to maintain relevance in […]

Click-throughs, Privacy, and the Trust Economy

POSTED ON May 7th  - POSTED IN Relationship to Technology

There’s a dirty little secret in advertising: for all the talk of targeting and personalization, the average click through rate of an online ad hasn’t changed that much in the last 10 years. The traditional banner ad set the bar low, around .03%, which was considered successful for a long time; even now with rich […]

Technology is Fueling the Change for Marketers: Co-Interview with @danielnewmanUV and @hessiejones

POSTED ON February 10th  - POSTED IN Future Of Business

A few weeks ago Daniel Newman and I launched our book called, EVOLVE Marketing (^as we know it) is Doomed.  When Daniel and I started this project, our original intent was not to develop a book about transformation. Our practices, what we’ve learned, and how we’ve applied Marketing in the last few years had changed; for many of my […]