Archive : Category

Control and the Social Business

POSTED ON April 23rd  - POSTED IN Future Of Business

Companies are afraid of a world where customers control the messaging around their brand. This is understandable, since whether you’re a corporation with decades long history or a smaller business the idea of having a customer compare you to Satan on widely available channels like Twitter or Facebook is unpleasant. That all too common possibility, […]

Technology is Fueling the Change for Marketers: Co-Interview with @danielnewmanUV and @hessiejones

POSTED ON February 10th  - POSTED IN Future Of Business

A few weeks ago Daniel Newman and I launched our book called, EVOLVE Marketing (^as we know it) is Doomed.  When Daniel and I started this project, our original intent was not to develop a book about transformation. Our practices, what we’ve learned, and how we’ve applied Marketing in the last few years had changed; for many of my […]

The #FutureOfBusiness: Employees Will Rule

POSTED ON December 30th  - POSTED IN Future Of Business

This is the final in a series about the #FutureOfBusiness that highlights the impending shift in organizational change. In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It? I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy, impending impacts on budgets, […]

The #FutureOfBusiness Is Social: Adapt Or Die

POSTED ON December 11th  - POSTED IN Future Of Business

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services. This gentleman described a conversation he had with a current client who was frustrated with the way things are today: I remember when I […]

The Digital Age Has Changed Culture, Communication and Business Management Skills

POSTED ON December 9th  - POSTED IN Future Of Business

Communication has an incredible effect on our lives. It is how we interact with each other, gain information, and learn new things. Communication takes many forms and mediums throughout history; from oral histories and stories, to cave paintings, to town criers and newsboys shouting “Extra, extra, read all about it on” street corners, to twenty-four […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

POSTED ON December 4th  - POSTED IN Future Of Business

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective from the business side, I noticed that the […]

How your B2B Company should Share Content to Social Media

POSTED ON November 19th  - POSTED IN Future Of Business

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content. My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to […]

The Mobile Marketing Imperative via @DanielNewmanUV

POSTED ON November 4th  - POSTED IN Future Of Business

Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. […]

Are Technology and Marketing Clashing in the C-Suite?

POSTED ON October 7th  - POSTED IN Future Of Business

For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on […]

The Entitled Marketer: The Fallacy and the Brutal Reality

POSTED ON September 25th  - POSTED IN Future Of Business

I have heard this on more than one occasion from many of my peers: Marketers who who have been in the industry for years but have seemingly remained stagnant. It’s these same marketers who, at one point in time, were at the top of their game and could get any job they wanted. It’s these […]