3 Proven Customer Loyalty Program Formats
For businesses, it is important to not only attract new customers, but increase loyalty from existing customers. The cost of acquiring new customers is expensive (five to ten times the cost of retaining an existing one!), making customer retention even more important. In addition to the cost benefit of retaining customers, companies need to think […]
A Revealing Look at the Impact of Silos
For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definition today: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack […]
GenX Think Tank: Employee Loyalty
Generation X has been fortunate to cross the chasm from the traditional view of work and careers to the quickly evolving workplace. It has come at a cost. This generation has learned to adjust, having graduated during the recession and experiencing multiple economic downturns within their lifetime. The introduction of technology during their early careers […]
Millennial Think Tank: Mentorship in Today’s Workplace
The American worker stays at one job for an average of 4.5 years. For Millennials, that number is even lower. How does a business develop future leaders if they’re not sure they’ll be around to lead AT THEIR COMPANY? What do Millennials need most out of mentorship? We gathered members of our Think Tank to […]
7 WordPress security tips for enterprise business
WordPress security needs to remain at the top of your mind. Enterprise businesses relying on it to fuel their content marketing should pay attention. About 58.7% of all websites with a content management system are running on WordPress. These owners may not be aware of the platform’s vulnerabilities. Three Websites running on WordPress You cannot […]
Beyond The Listicle : Inspiring Journalism for Content Marketers
‘5 Celebrity bachelors who are old and alone’ ’16 completely disturbing pictures from the internet that will haunt your dreams’ ‘9 times when Elmo taught us how to forgive.’ -courtesy of bluntmoms.com You’re likely familiar with similar, numerically-ordered headline gems, sometimes located at the bottom of a seemingly unrelated article you’ve just read online […]
Blended Generation Think Tank: Employer and Employee Loyalty
As we continue our series on the Future of Work, we bring together all generations to discuss employee loyalty. In an economy that is wrought with so much instability, workforce disengagement is at its highest levels at 70%, and companies are finding it increasingly difficult to retain top talent. Disengaged workers cost the economy $300 […]
Training Your Employees To Use Social At Work Is Only Half The Battle
Based on my experience implementing employee engagement programs with our global customers, having a modern social business infrastructure in place allows for the highest ROI of your investment in employee social media training. -Stephanie Malatesta, Customer Success Lead, PostBeyond The business world is changing. The millennial mindset has taken over. People use different channels to […]
Measuring What Matters with Adam Dince of Deluxe Corporation
A few months ago I interviewed Sean McGinnis, who was at the time with Sears Parts Direct, on what marketing metrics really mattered to big business. That post was inspired by my frustration with vanity metrics and how often I witnessed fellow marketers promote the metrics that aren’t really meaningful to business objectives. Sadly, that […]
Influencer Marketing’s Dirty Little Secret
Good brands and agencies, with the genuine intention of driving brand advocacy, are being grossly misled by what are often referred to as ‘Influencer Marketing’ companies. There’s a pervasive dirty secret that isn’t being talked about because it’s been kept so well. I’ll name names and dig into detail herein, but here are some of the biggest […]