Archive : Category

Social Justice: The Reaction to Johnny Depp’s Tonto

POSTED ON July 7th  - POSTED IN Social Justice

Most of our Social Justice posts see a high percentage of social rage and/or debate play out on Facebook; the back and forth over Johnny Depp’s portrayal of Tonto was  much more of a Twitter and Blog discussion. If you haven’t bumped into any of the controversy it’s because, as far as Social Media Rage […]

Social Justice: A Paula Deen Recipe For Disaster

POSTED ON June 23rd  - POSTED IN Social Justice

The Food Network found itself directly in the crosshairs of a social media firestorm this week after they announced that they would not be renewing Paula Deen’s contract at the end of this month. For those of you not familiar with the TV Chef, she’s been a mainstay on the Food Network since 2002 and […]

Social Justice: Taco Bell Takes a Licking

POSTED ON June 9th  - POSTED IN Social Justice

I know, it’s a most cringe worthy  title, but I could not  resist. This past week the social networks were abuzz with news of the latest fast food restaurant to suffer an employee created PR ‘crises.’ Social media, Facebook in particular, is visually impactful;  the image of an employee apparently licking an entire stack of […]

Social Justice: Facebook (Finally) Bends to the Vocal Social Mob

POSTED ON June 2nd  - POSTED IN Social Justice

ArCompany’s Sunday Social Justice series follows the ramifications of the vocal, social mob on topics ranging from criminal justice to questionable business practices and the (sometimes unfair) backlash they are faced with. We both respect and fear the power of the social mob and its ability to whip up an anonymous band of social vigilantes […]

Social Justice: Nutella Confounds Everyone

POSTED ON May 26th  - POSTED IN Social Justice

For the past couple of weeks we’ve been focused on Disney’s social PR issues. This week as they remain in a holding pattern in a will they/won’t they make a declarative statement on the withdrawal of the New Merida design, we turn our focus to one of the most fascinating collisions of a socially vocal […]

Social Justice: Disney Straddles the Line on Merida

POSTED ON May 19th  - POSTED IN Social Justice

Last week we covered Disney Enterprises’ withdrawal of their application to trademark Day of the Dead. Although the company never publicly stated it, the outrage expressed by the Mexican and Mexican American communities caused them to change course. Disney’s public statement said the decision to withdraw from pursuing the trademark was due to changing the name […]

Social Media Judge, Jury & Executioner: Disney’s About Face

POSTED ON May 12th  - POSTED IN Social Justice

In our Sunday series we focus on the powerful, but often reckless impact the mob mentality of Social Media can have on reputations, brands and even criminal justice issues. If you’ve followed us in our quest to explore how the tendency for the mob to gang up and speak, loudly, can alter the outcome of a wide […]

Social Judge, Jury & Executioner: Do Social PR Disasters Really Affect Sales?

POSTED ON May 5th  - POSTED IN Social Justice

Our Social Justice series analyzes incidents of the social media mob judging and deciding who is guilty or innocent on the social networks. We’ve covered two heart wrenching cases of rapes that were judged heavily via social channels, and last week we covered a personal brand,  social bullying and professionalism. At the core of these PR […]

Social Judge, Jury and Executioner: The Lynch Mob in Action

POSTED ON April 28th  - POSTED IN Social Justice

Our concern about the injustice often practiced via the social media mob mentality was the motivation for this blog series from its inception. Each week we analyze an instance, whether it is targeted at an individual or a brand, of social media trying a ‘case’ online and labeling a party guilty, or rarely, innocent.  We […]