The Mobile Marketing Imperative via @DanielNewmanUV
Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. […]
Are Technology and Marketing Clashing in the C-Suite?
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on […]
Marketing Return: The Man, The Myth, The Legend via @DanielNewmanUV
The Man There may not be a CEO or entrepreneur on the planet who doesn’t smile just a little bit when they hear the phrase ROI. In a world that is fueled by obvious returns in periods to short to make meaningful progress (thank you stock market), the idea that measurability exists provides peace of […]
6 Things Businesses Must Know About Today’s Consumer via @DanielNewmanUV
The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world. […]
Selling The Super Informed Consumer via @DanielNewmanUV
Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped and now customers walk through the door knowing exactly what they want […]
The Seller Beware Economy: Inspired by Daniel Pink via @danielnewmanuv
Editor’s note: when I read this post, it validated everything about how this new world in which we live is changing; where traditional approaches to sales and that infamous black book will not work in the new economy. Thanks to Daniel Newman for allowing us to publish this on ArCompany. Right there next to lawyer, there […]
Leaders Don’t Seek Out Blame by @DanielNewmanUV
Editor’s Note: This post, written by Daniel Newman, was first published on MillenialCEO. Daniel Newman has kindly granted ArCompany permission to republish this post here. The Unpredictable Nature of Leadership If you have led long enough, I’m sure at least one plan, one perfectly concocted idea for business or life has gone awry. Regardless of […]