What Your Data Won’t Tell You about Effective Content
In 2012 while working with the media company that produced the London Olympics in Canada, a few colleagues and I met with Procter & Gamble about their marketing strategy for the Games. The meeting quickly grew tense. For a large sum of money, P&G wanted to know how we planned on integrating their brand across […]
Beyond The Listicle : Inspiring Journalism for Content Marketers
‘5 Celebrity bachelors who are old and alone’ ’16 completely disturbing pictures from the internet that will haunt your dreams’ ‘9 times when Elmo taught us how to forgive.’ -courtesy of bluntmoms.com You’re likely familiar with similar, numerically-ordered headline gems, sometimes located at the bottom of a seemingly unrelated article you’ve just read online […]