Employee Social Media: The Driving Force Of Your Employer Brand
Think about this: You’re at a party and there’s this random guy standing in the room yelling “I’m cool! I’m cool!” Now, at the same party, there’s this suave looking guy singing songs about how he backpacked through Europe on an old beat-up Gibson guitar. And people are just naturally drawn to him all night […]
Content Fuels The Employee Experience
There’s a black hole happening at your enterprise. Your company is creating all sorts of content. Blog posts, press releases, videos, job ads – the list goes on. The industry is also creating a lot of relevant content for your company. Employees are either reading or sharing this content, but you have absolutely no visibility […]
Develop a Content Strategy That Your Employees and Customers Love
There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets […]
Training Your Employees To Use Social At Work Is Only Half The Battle
Based on my experience implementing employee engagement programs with our global customers, having a modern social business infrastructure in place allows for the highest ROI of your investment in employee social media training. -Stephanie Malatesta, Customer Success Lead, PostBeyond The business world is changing. The millennial mindset has taken over. People use different channels to […]
How To Nurture “Dark Social” Employees Into Expert Thought Leaders
How much content do you share on your personal social networks? Really think about it. How much of that content is related to your industry or your job? Do you ever share branded content? Do you curate industry news? Do you invest in your own personal brand and thought leadership? Let’s face it – most […]
Using A Knowledge Library To Build Employee Thought Leadership
Altimeter Group has a great quote referencing content measurement across multiple disciplines: But measuring only for sales and leads – or simply relying on volume or vanity metrics such as “likes” and “views” that contain little innate business value or meaning – undermines and devalues investments in time, media, employees, technology, and vendor relationships. The […]
Why Your Employees Should Strategically Share Content On Social Media
The way people communicate has changed. We now often start conversations around pieces of content: “Hey Abby, have you seen this?” How often do you experience this in your social media feeds? How often have you done this? It’s no different in business communications; often you’ll get an email, a text, or a LinkedIn message from […]